If we continue from the above, you want to know then who the audience you are selling to is.
Yes, you're fixing a problem.
But whose problem is it? How much are they willing to pay for you to fix their problem? What are the frustrations your product or service helps them with?
Take
SalesPipe, for example.
We connect businesses with outsourced SDRs to help them build pipeline for their inbound sales needs. Anything from inbound to outbound, and a variety of methods, our talented staff provides.
We know who to talk to in companies, typically Sales VPs.
We know how much they are willing to pay for outsourcing based on how much companies typically pay in-house SDRs.
And we know that we are helping them avoid the hassle of recruiting for a position that has quick turnover and is more expensive if done in-house –
we know our benefits.
These are the questions you need to consider when thinking about your target audience.