1. An Outbound Calling Service Saves You Time
With 93% of converted leads
being reached only on the sixth cold call attempt, there is little doubt that outbound calling takes time out of your day.
And building and managing an internal SDR team typically involves a fair amount of trial and error coupled with time and resources. There are many decisions to make. Among many others, you have to worry about:
- Which compensation models work?
- How would you tackle loss of motivation?
- What will be your team's outreach methodology?
bypasses these issues by giving organizations a clear direction in which to proceed, saving a tremendous amount of time. An outbound calling service conducts the appropriate research by testing tools, messaging, and processes along with discovering your business's ideal customer profile.
Most sales reps spend a major portion of their time prospecting and researching which leads to approach and which to let go. On average, they spend three hours every single day on the research itself.
Imagine your internal team adding this to their daily tasks. It reduces the quality of research and the overall process itself. Bringing in people whose expertise lies in doing research gives you a fully qualified sales pipeline.
It will accelerate your business's growth and, without wasting any time, would get the best leads in your sales team's hands without unnecessarily distracting or burdening them. 2. Your Employees Can Focus on What They Do Best
According to HubSpot, 40% of salespersons
report that prospecting is the hardest part of the sales process. This is easy to see why when you realize that you have to make an average of eighteen calls
to close one sale.
Something else that should be factored into this is the amount of time it takes to simply reach a prospect – let alone close a sale. It can take an average of eight call attempts
to reach a prospect.
This is why outsourcing your cold calling efforts essentially frees up your in-house sales team to focus on other tasks and execute them more effectively.
They are able to nurture better relationships with your potential customers and, consequently, close more deals. Hiring an outbound calling service is a win-win for everyone involved in the lead generation process. 3. Outsourcing Your SDRs is More Cost-Effective
Perhaps one of the biggest advantages of outsourcing cold calling is the revenue it saves you. Surprisingly, it is also one of the most overlooked factors.
The average tenure of an SDR is estimated to be around twenty months.
Hiring an internal team means your business has to consistently manage fluid processes, costly tools, and constant lead targeting.
The truth is, anyone who understands anything about hiring knows that it is an incredibly expensive process. So much so that hiring a new salesperson costs around 50% of an SDR's annual salary.
But that's only the beginning. You also have to consider the time it takes to find the right talent. How many websites are you posting to? How many interviews are you conducting? How much time is spent on those interviews? How about the normal burdens of HR such as carrying out background checks?
The expense of these decisions adds up. The cost implications of not going the DIY pathway can be a lot less than one-sixth of this.
So, if you are confused about whether your organization should go in-house or outsource cold calling, the considerable price discrepancy that occurs is a good place to start. 4. You Don't Have to Worry About Training In-House
Your in-house employees are trained for their job description specifically so that they perform their duties efficiently and effectively. While they may be willing to take on additional responsibility, the fact of the matter is that there is only so much they can be good at.
Your sales team is probably not trained for responsibilities associated with customer service interactions unless they are professional phone operators. By using your own staff, you are essentially throwing away revenue by paying for time spent on the phone with little to no ROI.
By hiring a professional outbound calling service, you will be ensuring expert help immediately and get your outbound lead generation process rolling in no time at all. 5. You Get to Work with Experienced Professionals
An outbound calling service will make your business reliable.
A professional agency providing cold calling services has a sales process already established and ready to go. They have a set of functions, techniques, and activities that produce consistent results.
Their output speed will be a lot quicker with better quality leads being generated without any delays due to vacations or sick days. These companies provide you with experts that know how to give a worthy presentation of your business.
Furthermore, for an outbound calling service, it's not simply dials, leads, and a conventional script. 80% of sales
are closed only after the fifth follow-up. An outbound expert will not only commit to keeping your prospect fully engaged throughout the campaign, but they will also be diligent in following up with people to make the most out of each lead.
As sales professionals, third-party cold calling companies are also aware of the value of insights and data. They will be able to provide much more than just filling your pipeline with the first sales call. They have the right set of technological tools
for collecting market data and using that information to continuously refine your sales pipeline, giving you further insight into your ideal customer.