Don't Let Go
was a film proposal by David Gleeson and Nathalie Lichtenthaeler. It was later renamed Don't Go
and premiered at the next year's Cannes.
The film would've never happened if it weren't for this pitch deck.
I found this pitch deck template on this Reddit post
looking for examples related to screenwriting.
Both Gleeson and Lichtenthaeler are veterans in the film industry, which might explain why they got funding.
But if they had a poor pitch deck, would they have earned the funding they needed?
So what made this pitch deck template I found on Reddit so appealing?
The typography is the same for both the titles and body texts of all slides.
The slides are also geared toward a specific theme using darker color tones. This makes the viewer intuitively understand what the mood of the film is going to be.
Finally, the photography of the slides produces an ambient feeling for the viewer. Notice that less than a handful of the images focus on the people. Almost all of the images focus on the environment of the scene.
They focus on what's going on rather than who's there.
Now let's talk about sales.
Can you imagine sending a prospect
a pitch deck that had different fonts on each slide? Or a pitch deck that gave the prospect different colors per slide? Or a pitch deck where the imagery didn't add to how the prospect should feel about your brand?
That wouldn't make for a good pitch deck!
Aaron Davis, the graphic designer of this pitch deck
, proved that you can use imagery and uniform design to sway anyone pretty much anything.
If he can make a pitch deck template that wins money at Cannes, you can make a pitch deck that boosts your sales.