Knowing when the time is right to find the ideal SDR for your team is important.
If you and your marketing team are not generating enough leads through inbound marketing, an SDR can assist from that point on in filling the sales funnel with potential customers. Outbound prospecting
through various sales channels
should belong to daily tasks and be part of every SDR toolbox.
The marketing team would also struggle to create good relationships with leads. An SDR can take over at this point and relieve the marketing team of this work. Of course, an SDR is also very important when more leads simply need to be added to achieve greater goals, such as more revenue.
This is why it is essential for the sales manager to set the sales metrics
for the sales team.
If the current staff is not enough to reach the goals, then one or more SDRs should be hired to help bring enough customers on board. So if your sales and marketing need support to fill up the sales funnel
, then you have reached the right time.
Hiring at the right time is also very important to present your company attractively and show its potential to possible candidates. Demonstrating why they are needed and which tasks are expected will get the right sales reps on your team. It will make hiring that much easier when the time comes.
But you might run into a few issues you need to look out for when it is time to hire.