Messaging has never been more important than now. Your prospects are receiving multiple emails, connection requests, phone calls. To stand out, you need your messaging to be accurate and to the point. From the first line on the phone to the subject of your email, you need to be clear in how you communicate.
Figuring this out can take some time. I had a client who saw a sharp increase in email opens starting in the second half of the year, and this was reflected in a significant increase in meetings booked. This was because we narrowed down messaging that accurately summed up the product, and the pain it helped, and offered how we could address that pain.
It took some trial and error before we reached that point, but from then on, it has been relatively smooth sailing as we have hit upon a formula that works. We can replicate it consistently and successfully with different industries.
Another client was happy to let me experiment with different subject lines and email messaging, so long as we kept the core ideas. This made sense and was a great way to continue keeping our daily emails high while ensuring we did not become spam.
Sending the same message and receiving fewer replies will land you in spam, especially with Google's new email policies
. Divert this by switching out aspects of your messaging every 25 emails, or using different mailboxes.