Before you start any sales process
, you want to know who you're selling to.
This is true, from clothes to software, no matter what you're selling.
As part of preparing your go-to-market strategy
, you do research into your target market and define your customer profile
The next step? Making a buyer persona to help you define your target audience even better.
And in the world of SaaS, where we operate here at SalesPipe, you want to make a SaaS buyer persona specifically.