A buyer persona
is a detailed representation of your ideal customer.
How are they different from a customer profile
Well, they're comprised of the same demographic information, such as age, gender, and occupation. But they also include psychographic details - their values, interests, and goals. They're often given a name and further developed as real, potential customers that might exist.
Buyer personas help companies understand how their potential customers think, feel, and behave. To understand what motivates the decision to buy.
They are instrumental in helping you as a business owner or company leader determines the best sales strategies
. After all, the more you know about your customer, the easier it is to understand how your product or service should be sold to them.
Because then you can start to analyze the type of buyers you will come into contact with even closer, and learn how to approach them best.
In this article, we'll be going over the four types of buyer personas in SaaS, since it's our area of expertise, and provide some examples to further help you understand.
Let's get started.