B2B sales, also known as business-to-business sales, refers to the process of selling products or services from one business to another business. In other words, B2B sales involve transactions between two companies rather than between a company and individual consumers.
B2B sales typically involve a more complex sales process
than B2C (Business-To-Consumer) sales, as the decision-making
process often involves multiple stakeholders within the purchasing company.
Sales strategies in B2B sales often involve building relationships and providing value through personalized solutions that meet the specific needs and challenges of the purchasing business.
B2B sales can involve both tangible goods, such as raw materials or office equipment, and intangible services, such as consulting or software development.