You also want to find your prospects and where they spend their time, and then work creatively from there. Most prospects you can find on LinkedIn
with Sales Navigator, so you may want to approach them via a connection request, a comment on a post, or an InMail. Get creative with these approaches well - emojis, voice, and video messages are welcomed.
With voice and video messages your prospect knows the approach is hyper-personalized, and your sales team gets to truly shine. While a basic script is good to follow to make sure they hit all the right points, your salespeople should have the freedom to play around with background, lighting, and vocal tonalities to see what works best. It humanizes them and their approach to prospects as well, even further than an email.
Another great creative way to increase B2B sales is to create relevant content. On LinkedIn, this could be encouraging your sales team to aim to become top voices
in their area. Ask them to share and create content relevant to potential clients that will draw them in naturally, resulting in a social sale.
There is a reason that marketing teams for large brands work with Instagram influencers - their proximity to the client via social media brings them directly into clients' homes. If your sales team fulfills a similar role, your prospects are more likely to listen to them and their suggestions when they are looking for a solution your product or service may address.
In addition to this, creating content relevant to your client beyond LinkedIn posts is also a strategy to be at the top of sales. Sales development representatives
that include case studies or white papers as part of their outbound strategy are more likely to receive a response
from decision-makers, making this a great strategy.
But even beyond attachments to emails, encourage your sales team to create content about their day-to-day. Ask them to write a guest blog post or an article on LinkedIn to feature their daily comings and goings working for you. It serves to both advertise you and your brand, them and their brand, and bring attention to the fact that you seem to be specialists in your field.
With LinkedIn being the most efficient social platform for lead generation
, you want the content you and your team share to be of high quality and purposeful. Your sales team member being vulnerable and realistic about a bad cold call and the support your company provided is just as useful to your sales goals as sharing a note about your company going public.
The takeaway here? Creativity goes a long way. Take your current sales cadence and spend some time reconsidering it over the next few days. See what you can switch around and what works, so long as you know you're targeting the right prospects.
And if you want some help, you are always welcome to get in touch with us
here at SalesPipe - this is what we do.