A cold calling script is a pre-prepared set of talking points and questions used by sales representatives to make cold calls to potential customers or prospects.
As its name implies, it is a script for what they should say and how the call should play out to achieve a sale. Not only are these scripts good for practice with a sales mock up call
, and with the different sales mock-up scenarios
, but they also serve to guide SDRs through how their calls should go.
Creating a good cold call script means creating a good sales opportunity for you, your company, and you as a sales rep.
You need to consider the verticals you are focusing on, the prospects that match those verticals, their needs, and pain points, and then summarize them in a succinct conversation that keeps your prospect at the forefront the entire time.
Just as you would research your prospect to craft the best cold email
, so should you prepare yourself for a cold call. It is more of a gamble as you cannot predict how your prospect will react all the time, but having a script provides you with focus and the information you need to keep the conversation going.
Your goal with these calls is always to begin forming a connection.
Cold calls are supposed to be the beginning of a sale, not the end. You want to come across as knowledgeable, personable, and empathetic to your prospect. Further calls and meetings for a sale can come later – your goal as an SDR during a cold call is to open a door to a new opportunity for both parties.
But cold calling can be scary at first, even with a script you've prepared ready to go.
We're happy to give you a hand to start off.