To make things easier for you, here are some cold calling templates
you can use to start off that we recommend: The Choose Your Own Adventure Opener
When you are targeting prospects cold, you may have several verticals that may work for them. A great way to do this and qualify prospects at the same time while giving them the feeling of being in control is to present them with options. You also learn more about their pain points and can begin preparing for the next meeting.
A great sample script for this is: Hi, this is [your name] from [your company]. How are you? We're working on some solutions to help you [refer to pain point]. Is that something you'd like to hear more about? (If 'yes.') There are two ways companies work with us. We can either [option A], or [option B]. Which one would you want to hear most about? (they choose one or the other.) Awesome. Can I ask you a few questions first? (Ask qualifying questions) Great, thank you. I can tell you a bit more about how the solution you chose can help. If it makes sense, we'll set up an appointment before we get off our call today to go over it in more detail. Sound good?
Getting Through the Gatekeeper
Gatekeepers keep salespeople from making a direct connection with prospects. Just as salespeople qualify leads, so do gatekeepers qualify products or services to see if they're worth the prospect's time. The goal of these calls is to nudge the conversation along to the prospect.
To do this, SDRs must remain respectful of the prospect's time and find empathy with the gatekeeper.
A great sample script for this is: Hello, my name is [your name] and I'm [your title] at [your company]. I was wondering if you could help me. I looked on the [prospect's company] LinkedIn page, but I couldn't find your name. Are you usually the person who answers the phone? I'd feel much better if I knew your name before I asked for a favor. (Repeat the gatekeeper's name and thank them). I'd like to speak with [prospect's name or title]. What's the best way to make that happen? The Referral
What's a great way to establish a new relationship? Find the people you both know.
Name-dropping folks or companies you work with that are similar or may be in your prospect's circle is a great way to begin establishing trust and interest in your product or service. How to bring it up organically during a call?
Take a look at this script: Hi [NAME], [Contact's name] and I are seeing great results with [other client company]'s marketing automation at the moment and when talking about who else would benefit, your name came up. Congratulations on [personalization]. What you're doing at [prospect company name] is impressive! I'd love to show you how we've helped [contact's name] generate [result] and how we may be able to do the same for you. Would you be interested in discussing this further? The Voicemail
Sometimes the cold call doesn't connect. In those cases, leaving a voicemail is a great use of time and gets your name and company recognized. You can then follow up with additional tasks by email or social media, as well as more calls.
But that first voicemail needs to make a great first impression to ensure your prospect is receptive to future outreach. An example you can follow is: Hello, [prospect name]. This is [your name] with [company name]. The reason for my call is I have an idea on how to possibly help you improve [prospect's paint point]. I wanted to see if it would make sense for us to have a quick conversation to find out more about it. I can be reached at [your company phone number]. Again, my name is [your name] with [company name] at [your company phone number]. Thank you and have a great day [prospect name]! The Follow-Up
Cold calls sometimes need to be followed up with, whether it's a voicemail, an actual call, or as part of a sales cadence that started with an email. These can be a little awkward at first, so take a look at this script to start off your follow-ups: Hi [prospect's name], I'm [your name] from [your company]. I [left a voice message/sent an email or DM] last week, and thought I'd see if now was a good time to reach out. To remind you, we can help you fix [pain point]. I'd love to show you how you can generate [result]. When would you like to schedule a call to learn more?