They all make sense within the context of LinkedIn. LinkedIn is tied to your professional endeavors and making sure that potential connections or employers see what you can do front and center on your profile and posts is a great way to show yourself off.
Eventually, you want to utilize this to create your professional brand. Creating a professional-looking recognizable brand will attract followers and make your homepage stand out. And the LinkedIn SSI index will notice your efforts.
Establishing a strong professional brand will drive you to find the right people. A good way to find these people is to use LinkedIn Search
and Sales Navigator
. You can look up people in similar roles, in roles you would like, in your industry, or in the industry you want to move to, and start connecting. If you're too shy at first, you can hit follow and see the content they share before deciding to connect.
The next part dovetails straight from finding people: you want to exchange information. Once you've followed or connected, you want to keep the conversation going. Make yourself visible. While you've built your brand on your profile or homepage and found people relevant to your interests, you now want to start interacting. You can do it by creating engaging and informative posts, replying to and liking posts of others that interest you, and being active.
From doing this, relationship-building comes naturally. And what are sales if not a form of relationship building?
Being active is one thing. Being proactive is something else, and this is where you can stand out. Have a question for that CEO you've been following? Read an article by a VP that caught your eye? Get in touch with them. Send a message and let them know you appreciated what you saw, and learned something valuable from it.
You build trust and confidence in these relationships, and they can come back and help you in the future.