Outbound lead generation is a team effort. If you want the best results, you must get the best team.
For example, depending on how your sales team is set up, you might want some people who can curate great cold emails
or others who may be great on the phone. In some cases, you may even need individuals who can do both.
This can be done by picking the right outbound lead generation service
. We will discuss doing that in the next section of the article.
It's also important that your marketing and sales teams are aligned. A lack of alignment between the two can be a major roadblock concerning outbound lead generation.
As your teams work to generate leads, keep track of their progress.
Is the monthly lead quota
Which sales strategies
are paying off?
How many calls are they able to make in a day?
What's the lead-to-customer conversion rate
Keeping track of complex sales metrics
can help you analyze the efficacy of your team. It will allow you to recognize the major players and those that are underperforming and can be helped to improve.