Even though LinkedIn is all about professionalism, it's crucial to let your clients or potential employers know who you are outside of the office.
For instance, you can highlight your title or employer in your LinkedIn headline while simultaneously providing information about extracurricular activities including parenting or volunteering. This improves your personability and gives potential customers something to talk about.
In combination with a clean and centered profile picture, there should always be a proper cover foto. The aesthetic could be clean, professional, fun, or creative.
There is no rule on what works - this is an opportunity to showcase your personality!
Did you know that you can adjust your LinkedIn cover photo yourself? Canva
is a great tool for creating all kinds of graphics and profile photos, too.
Consider adding a logo, project snippet, motto, or even a family photo to your profile rather than keeping the standard blue gradient cover photo.
The purpose of the cover photo is to both give the reader a quick glimpse of who you are and entice them to continue reading your profile.