Three Ways Inside Sales Outsourcing Generates More B2B Leads

Outsourcing is a great way for upcoming companies to grow and expand at a lower cost.

It allows companies to learn to find the balance between quality and cost.

Typically, it happens when any size business needs to grow quickly, or when a small startup wants to minimize the risk of its first hires. By finding companies that outsource experts in the subject, with tools and methods already set and proven, businesses know they will get top sales talent while they expand.

Often, if not always, this also means completely remote work and sales operations.

If you identify with that, read on to learn if B2B sales outsourcing your inside sales is right for you.

According to a report by DePaul University, it can take over a year to fully train and integrate a newly hired Sales Development Representative (SDR) into your sales department. However, with outsourcing, you can accelerate this process and improve sales performance by having a sales team up and running in just a few weeks.

Not only does sales outsourcing save you time, but it also saves you money. Hiring and maintaining an in-house SDR team can cost up to $150,000 annually for just one representative.

The costs can quickly increase when you factor in salaries, tools, training, and office expenses.

Outsourcing your full-time sales team can provide significant cost savings in various areas.
Companies that offer inside sales outsourcing have the advantages of maintaining a lean team, managing seasonal sales fluctuations, staying current on the latest sales techniques, and accessing specialized sales expertise.

In addition to the financial benefits, inside sales outsourcing also removes the burden of finding and hiring high-quality SDRs. Recruitment, interviewing, and onboarding can be time-consuming and tedious.

Outsourcing gives you access to a team of experts ready to hit the ground running.

Outsourcing inside sales allows you to leverage the knowledge, skills, proven track record, and software of experienced SDRs. Companies like SalesPipe can provide SDRs and BDRs tailored to your business needs, ensuring optimal performance and results.

Outsourcing sales simplifies your sales operations and opens opportunities for targeting new markets, launching new products or services, increase sales, and gaining valuable sales insights within specific sectors.

Don’t let sales inefficiencies and rising costs burden your business. Consider outsourcing your inside sales to drive success and improve sales performance.

Relying solely on inbound marketing will not be enough. SaaS companies need an aggressive strategy to capture potential customers’ attention through enhanced sales efforts.
That’s where outbound prospecting comes in.

With outbound strategies, you control your brand’s exposure by directly reaching out to your target audience. This ensures your prospects hear about your brand and understand the value you offer for their business.

Outsourcing inside sales gives you access to expert SDRs skilled in identifying prospects, understanding their pain points, and providing tailored solutions. These professionals are experts at building genuine relationships and fostering trust.

Outsourcing inside sales also allows experimentation with different messaging styles and approaches. From humorous content to relatable sales memes and sales GIFs, your SDRs can showcase your brand’s unique personality and values. This leaves a lasting impression on prospects, increasing the chances of conversion.

Through multiple sales channels, such as cold emails, cold calls, virtual presentations, and social media, SDRs spread the word about your company and build strong connections. Using social media platforms like LinkedIn has proven highly effective in modern relationship-building.

According to LinkedIn Sales Solutions’ internal data, SDRs prioritizing social selling generate 45% more opportunities and have a 51% higher chance of meeting their sales targets.

The power of social selling cannot be ignored, with a significant percentage of your prospects and customers already engaged on these platforms.

Lead qualification and targeting are game-changers for accelerating the sales pipeline.

But simply collecting high-quality data on prospects isn’t enough. To transform these prospects into buying customers, you must focus on prospecting quality, finding the right product fit, and identifying the ideal person to contact within the company.

Low-quality prospects who are uninterested in your product or brand, or just seeking information without the intention to purchase are wasting your time.

Similarly, leads with unrealistic price expectations aren’t worth pursuing, as they fail to recognize the true value your product or service can bring to their business.

Your time is precious as a sales expert, entrepreneur, or business owner.

Don’t waste it chasing weak leads. Imagine the frustration of spending 45 minutes on a cold call only to realize that the lead doesn’t align with your ideal customer profile. Take control of your schedule by targeting prospects who truly meet your requirements.

Don’t settle for unproductive leads. Fine-tune your lead qualification, targeting, and sales strategies to achieve exceptional results.

Researching your target group is important for generating high-quality leads. Partnering with an inside sales outsourcing company can help you identify potential customer’s pain points and explain how your product or service can solve those pain points.

Outsourced inside sales companies can do this for you. And go beyond finding out with an expert sales model.

Once the pain point is identified, the best-outsourced SDRs personalize their outreach based on that pain point.

Personalization is key to increasing engagement rates and getting you a foot in the door to start a conversation that can lead to a sale. Even if it doesn’t immediately lead to a deal, an SDR can nurture this relationship until the prospect becomes a customer.

To do successful research, data and tools are needed. Sales outsourcing companies provide a partner who understands the importance of this aspect.

They will have their tools and AI, with tried and tested methodologies.

This can save you a lot of time, as they will focus only on already qualified leads. When the meeting gets to you, you know it will be a good call.

Everything in sales is about sales metrics, especially results. To keep their goals in mind, outsourced sales companies document every step, measure, change, and result they achieve for their customers.

For lead generation, aspects like “percentage of leads dropped” or “percentage of qualified leads” are essential to measuring the efficiency of the outreach strategy.

Other important aspects to measure are the open rate, reply rate, and conversion rate to test the efficiency of the SDR. An outsourced sales company will always ensure this happens, as it is also valuable information for them, ultimately driving significant revenue growth for businesses adapting to modern sales challenges.

One of the most crucial points is expertise.

Sales professionals, such as SDRs and BDRs from outsourced sales companies, are well-trained to take over their customers’ sales processes and already have effective messaging.

They know their work and are good at it. They do not shy away from all the steps necessary to make a sales process function properly.

By partnering with an outsourced inside sales team, you will also get SDRs testing various messaging. They will already have the expertise to experiment, which is crucial because outreach strategies must always change to be effective.

This is called A/B testing.

One outreach strategy is cold emailing. To spark the prospect’s interest in your product or service, your cold email must be relevant, prepared, and address the prospect’s largest pain point.

Aside from that, your cold email should have an engaging subject line, appealing email copy, a clear call-to-action (CTA), and a strong email signature.

A/B testing can involve simple tests, such as sending numerous subject lines to see which one gets the highest open rate, or more elaborate tests, such as comparing completely different email templates to see which one gets the most click-through.

A/B testing can be performed in many ways:

Email content testing allows you to experiment and compare variations of your email’s content to see what resonates most effectively with your audience. This process typically involves creating multiple versions of an email, each with slight differences in the messaging.

By analyzing the performance metrics of each email variant, such as open rates, click-through rates, conversion rates, and bounce rates, you can determine which version performs the best and meets your campaign objectives. This data-driven approach helps refine and improve your cold email strategy over time, making it more targeted and impactful.

Changes in messaging might be seen in specific places in your email. For example, you can test an email with two distinct subject lines to improve open rates.

You can test hypotheses and acquire insights by testing the content of each email you send. When properly structured, this can help you quickly zero in on the right messaging.

You need a testing process to improve your email solutions and sales techniques for a specific subject line, CTA, or value proposition.

Which of a buyer’s three to five pain points is the most significant? What is the most effective strategy to present or approach that suffering to a particular buyer?

Even if you’re addressing the right topics, your emails may not be approaching them effectively by asking the most pertinent questions.

You should have a testing method that can optimize your emails’ sequencing to maximize the outcomes you generate.

What’s the ideal email to send after you’ve decided on a winning theme for step one? Is it better to send a follow-up or themed email?

Using multiple sequences, you can examine the performance of your messaging. While this testing method takes longer, it helps you create an ideal buyer experience.

The more you know about buyers and their buying process, the more you can anticipate the questions, objections, and education they’ll need to take action over time.

An expert SDR from an outsourcing sales company will successfully achieve all the essential aspects of cold email copy. They will also know how to convert an apparent, not interested prospect into a potential customer by engaging them with the right questions, because they will know your industry.

Experienced sales teams know the pain points and will educate the prospect on how your product or service will solve their issues.

Sales are the most important aspect of a company’s survival. Without people buying your product or service, you can’t do much.

Therefore, it needs an expert sales outsourcing company who can handle it.

Salesperson tasks are complex; running an in-house sales team can be expensive and time-consuming. This is especially true for small companies that prefer to focus on product development or launch. Working with external, experienced partners will be more cost-effective and result in more sales.

Outsourcing your inside sales can grow your company to a huge size and open up new opportunities to beat your competitors. Utilizing an outsourced sales team can overcome the challenges established sales teams face, improve productivity, and improve sales development.

Get a demo, and learn how to outsource your inside sales team with SalesPipe.