Three Ways Inside Sales Outsourcing Generates More B2B Leads

Find out how outsourcing inside sales can lead you to more opportunities.
inside sales outsourcing cover image
Outsourcing is a great way for upcoming companies to grow and expand at a lower cost.

It allows companies to learn to find the balance between quality and cost.

Typically, it happens when any size business needs to grow fast, or when a small startup wants to minimize the risk of its first hires. By finding companies that outsource experts in the subject, with tools and methods already set and proven, businesses know they are in safe hands while they expand. Often, if not always, this also means completely remote work.

If you feel identified with that description, read on to learn if outsourcing your inside sales is right for you.

Benefits of Inside Sales Outsourcing

According to a report by DePaul University, it can take over a year to fully train and integrate a newly hired Sales Development Representative (SDR) into your sales department. However, with outsourcing, you can accelerate this process and have a sales team up and running in just a few weeks.

Not only does sales outsourcing save you time, but it also saves you money. Hiring and maintaining an in-house SDR team can cost up to $150,000 per year for just one representative. When you factor in salaries, tools, training, and office expenses, the costs can quickly add up. Outsourcing your sales department can provide significant cost savings in various areas.

In addition to the financial benefits, outsourcing also removes the burden of finding and hiring high-quality SDRs. The process of recruiting, interviewing, and onboarding can be time-consuming and tedious. By outsourcing, you gain access to a team of experts who are ready to hit the ground running.

Outsourcing inside sales allows you to leverage the knowledge, skills, and software of experienced SDRs. Companies like SalesPipe can provide SDRs and BDRs tailored to your business needs, ensuring optimal performance and results.

Not only does outsourcing streamline your sales operations, but it also opens up opportunities for targeting new markets, launching new products or services, and gaining valuable sales insights within specific sectors.

Don't let sales inefficiencies and rising costs burden your business. Consider outsourcing your inside sales to drive success and growth.

benefits of inside sales outsourcing

1- Spreads The Word of Your Brand Via Outbound

In today's crowded online marketplace, simply relying on inbound marketing won't cut it. Especially for SaaS companies to truly capture the attention of potential customers, they need a proactive approach. That's where outbound prospecting comes in.

With outbound strategies, you take control of your brand's exposure by directly reaching out to your target audience. This way, you ensure that your prospects not only hear about your brand but also understand the value you offer for their business.

By outsourcing inside sales, you gain access to expert SDRs who are skilled in identifying prospects, understanding their pain points, and providing tailored solutions. These professionals are adept at building genuine relationships and fostering trust.

Outsourcing inside sales also opens up opportunities for experimentation with different messaging styles and approaches. From humorous content to relatable memes and GIFs, your SDRs can showcase your brand's unique personality and values. This leaves a lasting impression on prospects, increasing the likelihood of conversion.

Through multiple sales channels such as cold emails, cold calls, virtual presentations, and social media, SDRs spread the word about your company and build strong connections. In fact, leveraging social media platforms like LinkedIn has proven to be highly effective in modern relationship-building. According to LinkedIn Sales Solutions' internal data, SDRs prioritizing social selling generate 45% more opportunities and have a 51% higher chance of meeting their sales targets.

The power of social selling cannot be ignored, with a significant percentage of your prospects and customers already engaged on these platforms.

2- The Experts Qualify Leads For You

In the world of sales, lead qualification and targeting are game-changers. But simply gathering high-quality data on prospects isn't enough. To transform these prospects into buying customers, you need to focus on prospecting quality, finding the right product fit, and identifying the ideal person to reach out to within the company.

Low-quality prospects, who have no interest in your product or brand, or who are just seeking information without any intention to purchase, are a waste of your time. Similarly, leads with unrealistic price expectations aren't worth pursuing, as they fail to recognize the true value your product or service can bring to their business.

Your time is precious as a sales professional, entrepreneur, or business owner. Don't waste it chasing weak leads. Imagine the frustration of spending 45 minutes on a cold call only to realize that the lead doesn't align with your ideal customer profile. Take control of your schedule by targeting prospects who truly meet your requirements.

Don't settle for unproductive leads. Fine-tune your lead qualification and targeting strategies to achieve exceptional results.

Outsourced Inside Sales Companies Do The Research & Personalize Your Outreach

To generate high-quality leads it's important to do research on your target group. You want to find out what the pain points of your potential customers are and how your product or service can solve that pain. Outsourced inside sales companies can do this for you.

And go beyond finding out.

Because once the pain point is identified, the best-outsourced SDRs focus their outreach to personalize it based on this pain point.

Personalization is key to increasing engagement rates and actually getting you a foot in the door to start a conversation that can lead to a sale. Even if it doesn't lead to a deal right away, this can be a relationship that an SDR will nurture, until it is the right time for the prospect to become a customer.

Outsourced Inside Sales Companies Invest in High-Quality, Dynamic Data, & Tools

To do successful research, data and tools are needed. With a sales outsourcing company, you have a partner that understands the great importance of this aspect.

They will have their own tools and AI, with tried and tested methodologies.

This can save you a lot of time, as they will focus only on already qualified leads. By the time the meeting gets to you, you know it will be a good call.

Outsourced Inside Sales Companies Measure Results

Everything in sales is about numbers, especially results. To keep their goals in mind, outsourced sales companies document every step, measure, change, and results they achieve for their customers.

For lead generation, aspects like "percentage of leads dropped" or "percentage of qualified leads" are essential to measuring the efficiency of the outreach strategy.

Other important aspects to measure are the open rate, reply rate, and conversion rate to test the efficiency of the SDR. And an outsourced sales company will always ensure this happens, as it is also valuable information for them.

Outsourced Inside Sales Companies Are Experienced

One of the most crucial points is expertise.

SDRs and BDRs from outsourced sales companies have a well-trained sense to take over the sales process of their customers, and already have messaging that works.

They know their work and are good at it, and they do not shy away from all of the steps of making a sales process function as it should.

3- Outsourced SDRs Test Out Your Messaging

By outsourcing your inside sales, you will also get SDRs that test out various kinds of messaging. They will already have the expertise that allows them to experiment, and this is crucial because outreach strategies always need to be changing in order to be effective. This can be called A/B testing.

One outreach strategy is cold emailing. To spark the prospect's interest in your product or service, your cold email must be relevant, prepared, and address the prospect's largest pain point. Aside from that, your cold email should have an engaging subject line, appealing email copy, a clear call-to-action (CTA), and a strong email signature.

Simple tests like sending numerous subject lines to see which one gets the highest open rate, to more elaborate tests like comparing completely different email templates to see which one gets the most click-throughs are examples of A/B testing.

A/B testing can be performed in many ways:

Email Content Testing

Email content testing allows you to experiment and compare variations of your email's content to see what resonates most effectively with your audience. This process typically involves creating multiple versions of an email, each with slight differences in the messaging.

By analyzing the performance metrics of each email variant, such as open rates, click-through rates, conversion rates, and bounce rates, you can determine which version performs the best and meets your campaign objectives. This data-driven approach helps refine and improve your cold email strategy over time, making it more targeted and impactful.

Changes in messaging might be seen in specific places in your email. For example, you can test an email with two distinct subject lines to improve open rates.

You may test hypotheses and acquire insights by testing email content with each email you send. When properly structured, you can quickly zero in on the right messaging.

Cold Messaging Testing

You need a testing process that can improve the solutions you offer in your emails, in addition to techniques for a specific subject line, CTA, or value proposition.

Which of a buyer's three to five pain points is the most significant? What is the most effective strategy to present or approach that suffering to a particular buyer?

Even if you're hitting on the right topics, your emails may not be approaching them in the most effective way of asking the most pertinent questions.

Sequence Testing

You should have a testing method that can optimize your emails' sequencing to maximize the outcomes you generate.

What's the ideal email to send after you've decided on a winning theme for step one? Is it better to send a follow-up or a themed email?

You can examine the overall performance of your messaging using multiple sequences. While this testing method takes longer, it helps you create an ideal buyer experience.

The more you know about buyers and their buying process, the more you'll be able to anticipate the questions, objections, and education they'll need to take action over time.

An expert SDR from an outsourcing sales company will successfully achieve all the essential aspects of cold email copy. They will also know how to convert an apparent, not interested prospect, into a potential customer, by engaging them with the right questions because they will know your industry. They know the overall pain points and will educate the prospect on how your product or service will solve their issues.
b2b lead generation infographic


Sales is the most important aspect for a company to survive. Without people buying your product or service, you can't do much.

Therefore, it needs expert people who can handle it.

The tasks of a salesperson are very complex and running an in-house sales team can be extremely expensive and time-consuming. Especially small companies who would rather focus on product development or launching. Working with external, experienced partners will be more cost-effective and results in more sales.

Outsourcing your inside sales can grow your company to a huge size and open up new opportunities to beat your competitors.

Get in touch with us, and learn how you can benefit from outsourcing your inside sales team with SalesPipe.