If you've been around our blog
for a bit, you know we like our unconventional sales methods here at SalesPipe.
Whether it's using GIFs
, our SDRs
are not afraid to try it all. But even in our email copy, our team of sales specialists will try different tactics - from tried and tested methods to fun incorporations of emojis - to truly connect with prospects to get that meeting booked for our clients.
And why do we do this? Because humor has been proven to work.
Making someone laugh is not only a joy but the foundation of a true connection. And it is hard work.
Take it from stand-up comedian Jon Selig
, who also doubles as a salesman. Just like comedians, salespeople always have a final goal at the end of their pitch. If you combine it with the goal of laughter, your prospect has a good time and feels the personalized touch.
Or from authors Noah J. Goldstein, Robert B. Cialdini, and Steven J. Martin, who in their book Yes!: 50 Scientifically Proven Ways to Be Persuasive
, they revealed that when doing outreach, if you send a funny, inoffensive cartoon to the person you're negotiating with, they reported feeling a higher level of trust. In turn, this led to 15% larger profits for the companies, with the salespeople making use of humor in this way.
For a great example of humor being used to sell, take a look at this 2012 YouTube video for DollarShaveClub
. An innovative idea at the time that challenged the status quo of razor blades with a subscription model, this idea definitely paid off: Unilever acquired them for a cool one billion dollars in cash in July 2016
, and it continues to produce revenue today with the same tactics.
With thirty-five percent of marketers sending customers emails three to five times a week
, why not stand out with a bit of humor?
But always make sure you are keeping it safe and aware of your target audience. You've done your research, so you should know what might work and what might not. If you're unsure, proceed with caution with some A/B testing before extending it, or check in with your manager or leadership.
But a lot of the time, you truly won't know what works until you give it a go, so don't be shy and experiment. We'll give you some examples to get you started.