So what are the lessons learned?
1️⃣ It's important that variations like this sit on top of a sales strategy
you have confidence in (through results) and that the problem/value statement of what you're reaching out about is strong. Because the crux of your message is still about the difficulty you solve and how that should resonate. The tactic helps get more eyeballs on that.
2️⃣ If something is good, it will be replicated and used in an improved way or diluted way… this is how the game of cold email works. SDRs are always going to try to find the best ways to book meetings.
3️⃣ This is a textbook example of why being bold can pay dividends. You should take smart risks in cold emails sometimes. Getting attention is hard and at the end of the day, there is a finite amount of email volume you can send. Don't be afraid to be creative.
4️⃣ In particular, when it comes to creativity and risk-taking, humor
is a good bet. Cold emails don't have to be boring. There is a human behind the email, and humor is a gateway to building trust and shows you like to have fun.
5️⃣ In general, it's good to be early on things like this. At this point, we're able to publish this blog post with honesty on how we were a part of an interesting outbound tactic
that no one had really seen before. That relates to risk-taking. We gave a lot of prospects a little unexpected chuckle in their day-to-day.