What is a Sales Pitch?
Examples & Best Practices

Every business needs one.
sales pitch cover photo
If you want to sell your product or service, you need to have reasoning ready for when you reach out to or meet with prospects.

Without a good explanation of why they need what you're offering, they won't even bother meeting.

In this article, we'll go over what a sales pitch is, study some examples, and provide you with tips to create the most effective sales pitch.

Let's get started.

Sales Pitch - Definition

A sales pitch is the reasoning you provide your prospect for why they require your product or service.

It serves to introduce you, your company, your offer, and how it provides a solution to the problems your prospect encounters on a daily basis. The end goal is to end in a sale, but when you're just starting the outreach process, the goal can also be to set an introductory meeting simply, or a product demo right away.

They've received a negative reputation in the past few years, but sales pitches are still key for any budding SDR to nail if they want to get anywhere with prospects. Anything from a cold call script to an email sequence or social media message can be a sales pitch.

And if you want to see success with these strategies, you need to nail that sales pitch.

It's alright to adapt it according to the sales channel you're using. If you keep constantly optimizing your approach and adapting it accordingly, for example to certain times of year or holidays, or according to the customer profile, you are far more likely to see results.

Sales pitches should always be as relevant to the prospect, simple, straightforward, and short as possible if you want to see success. But we'll get to that later.

For now, let's take a look at some successful sales pitch examples to get you started.

4 Sales Pitch Examples

Whenever you pitch, remember that you want to focus on:

  • Demonstrating via personalization your familiarity with your prospect, their industry, and how and why your product or service will make their life easier
  • Share customer results or metrics that demonstrate your value proposition
  • Finish asking if they have any immediate questions or if we should set another meeting

Let's take a look at some sales pitch examples that do this, depending on your outreach type:

Cold Calling

Hi, this is [your name] from [your company]. How are you?

We're working on some solutions to help you [refer to pain point]. Is that something you'd like to hear more about?

(If 'yes.')

There are two ways companies work with us. We can either [option A], or [option B]. Which one would you want to hear most about?

(they choose one or the other.)

Awesome. Can I ask you a few questions first?

(Ask qualifying questions)

Great, thank you. I can tell you a bit more about how the solution you chose can help. If it makes sense, we'll set up an appointment before we get off our call today to go over it in more detail. Sound good?
This cold call script goes through all the bullet points you need for a proper sales pitch over the phone while keeping in mind the prospect's time and interests.

By demonstrating knowledge of their pain points from the beginning, the caller is able to establish themselves as a trustworthy individual, and the further questions serve to provide evidence that they are a good fit more firmly. It also helps the caller qualify the lead further, and offer the correct, most relevant information to the prospect.

And you remain respectful of the prospect's time.

Cold Emailing

cold email infographic
At SalesPipe, we are email experts.

We know the shorter the email, the better. Be as succinct as possible when describing the solution you provide for your prospect, and also keep your prospect list as relevant and specific as possible.

The example seen here covers the short and sweet framework, while also providing knowledge of the pain point and the exact way your product or service can solve the problem. It's personalized to the prospect's particular situation and offers the room to continue the conversation further on.

You can take this example as a base and apply it to your industry, editing with an even more specific solution as needed.

Social Selling

Social selling in the world of B2B has become the norm in the last few years. If you're not leveraging LinkedIn, you're missing out on a great resource for leads and making business connections.

How to social-sell successfully?

There are two ways: you can create content that positions you as a field expert and also do outreach via connecting, following, and messaging your prospects.

Great content can lead to these connections, and commenting on your prospect's posts can then lead to messaging. But if you want also to do outreach, a great first message you can start with is:
"Hi {first_name}, I recently stumbled upon your (LinkedIn article/post/video) about (topic), and I just wanted to let you know our team at (your company) has the perfect solution (value proposition).

Let me know if you have time for a quick call, so I can show you how it works!"
Not only are you personalizing your outreach, but you're offering how you can help with a very pointed problem that they themselves have recognized. It's a good idea to spend time on LinkedIn familiarizing yourself with your prospect's posting and interests to find ways to build a relationship and to further qualify them as a lead.

In-Person Pitch

If you're being sent to events to represent your company, you need to have an in-person pitch.

Different from a pitch over the phone, you need a way to share your solution in 30 seconds or less. A true elevator pitch, because this is as long as people will politely listen to you.

Based on the above examples, you can start putting together your pitch and improving it over time. Practice with colleagues and within your team.

And be sure to check out these tips:

Tips to Create an Effective Sales Pitch

Tips to Create an Effective Sales Pitch

Make Sure Your Prospect List Is Updated

The first thing you should do is make sure your pitch is being aimed at the right audience.

You don't want to be pitching tech solutions related to marketing or sales to the finance or legal departments. Similarly, you want to be aiming at the right industries for your product or service to provide the best solution.

Revising your lists weekly will help you, and it will keep your email deliverability healthy!

Keep It Short & Simple

It's been proven time and again that the shorter and clearer the better.

With a clear value proposition for your prospect to understand how your product or service would respond to their needs, over half the work is done for you. You just need to make sure you're communicating it in a way that is easily understood and remembered.

An email should be between 25–50 words or 4–6 lines long, a social media message around 100 characters, and a spoken pitch around 30 seconds.

You need to be able to describe your solution in the assigned time briefly, or you lose the prospect's interest.

Have a Strong, Attractive Opening

The stronger your opening words, the better.

This tends to be an instance where people will judge books by their cover, so you need to have an appealing cover. Make an impact from the get-go which draws attention to the rest of your pitch.

In an email, this can be a good subject line or first line. In a call, this can be a clear recognition of a pain point or a funny admission of the cold call.

Try different things each time, and don't worry too much, but do keep it in mind whenever you prepare your pitch.

Always Place The Focus On Your Prospect

Make sure to place your prospect front and center of all your messaging.

More "you" and less "I" or "we".

You want your prospect to feel that you've done your research and understand their needs. The goal is to demonstrate your industry knowledge and that you know exactly how your solution will fix their problems.

The moment you make it more about yourself, it becomes too sales-y and prospects will turn away.

Demonstrate You Understand Your Prospect's Needs

You accomplish the above by demonstrating your research and knowledge of the industry your prospect is in.

Explain how the product or service came about in response to their needs, needs you are intimately familiar with and ready to help solve.

You need to prove to your prospect that you know exactly how to help them.

Provide Proof With Existing Customers Or Metrics

And you can back up your willingness and ability to solve their problems by name-dropping similar customers and providing metrics.

The more specific you are, and you tailor it to the audience you are targeting, the better.

For example, if you're targeting the cannabis space, name-drop similar customers, and provide evidence of your knowledge of the space and what changes, specifically, you've made for them to improve their business.

Have a Clear CTA

Decide on a clear call to action (CTA).

This increases the probability that you will receive a response extensively.

Asking prospects too many questions in initial outreach will only confuse them and cause them to stay away. Your company needs to determine an easy metric for KPIs to determine if the outreach approach is working well.

Setting a meeting, filling out a form, joining a workshop – these are all CTAs you can focus on, and prospects are likely to respond to.

Don't Be Afraid To Get Creative

What truly differentiates an average pitch from a great one is creativity.

You want to make sure you stand out from the pack and make an impact that your prospects remember. And you want it to be positive.

Here at SalesPipe we encourage SDRs to incorporate humor into their outreach, whether it's puns, memes, or GIFs. One of the best ways to create a positive first impression is to make someone smile or laugh, and using it as part of your outreach creates a positive feedback loop.

Even if you're not the solution right now, they'll remember you.

And that's what you want as an SDR.


After reading this article, you should better understand what a sales pitch is and how to plan for effective delivery. You should use various examples and best practices to create compelling sales pitches that urge prospects to act.

If you don't have the time or resources to create sales pitches yourself, an outsourced SDR team may be exactly what you need to reach the success you desire in your sales department.

Find an experienced and talented outsourced SDR team today and watch your business profits skyrocket! Who doesn't want more buyers?

Keep in mind that when it comes down to it, if done correctly, using sales pitches can be just as powerful as conducting demonstrations or personal selling. As always, great success depends on simplicity and the continued execution of well-defined strategies!

Get in touch with us today, and let's discuss how we can help you!
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