An outsourced sales development representative (SDR) is a salesperson who joined your company or startup through a sales outsourcing company
, handling sales development and lead qualification without requiring an office at your business.
Whether through cold emailing
, cold calling
, social selling, or other outbound prospecting
methods, they produce, qualify, and reach out to new leads to turn leads into customers
Any business can benefit from outsourcing salespeople and sales development representatives, mainly because they provide companies with the knowledge they require to execute their campaigns while freeing up time to focus on other projects.
A company will typically hire a third-party SDR outsourcing company
to manage a team of sales development representatives. This SDR team can consist of a single representative or a group of five or more. The team's size is fully based on the needs and resources of the company.
Businesses with smaller sales budgets might benefit substantially from SDR outsourcing companies. You can save time and money by outsourcing
the hiring and training of your sales representatives. The third-party SDR outsourcing company takes care of everything for you.
On the other side, B2B and SaaS companies may find it convenient to work with an outsourced SDR company during a moment of fast growth. While the organization recruits and onboards more internal sales representatives, the extra outsourced SDRs
help to fill their pipeline