It's been proven that too many sales tools
or too few will directly impact your team's productivity and chances of converting prospects into buying customers.
Too many and your workers feel overwhelmed. Too few and they struggle to reach quota.
Let's break this down:
Tech tools are a must for remote work. Even for in-person jobs, CRMs, messaging, scheduling, video calls, and sales enablement
– all make a difference.
But you have to pick the right tools.
You need to know your team's needs and how they match up with your company goals, and then deduce from there what you need.
A sales team typically needs to:
Tools exist for all these purposes and should be part of your tech stack as a company. Every time you adopt a new tool, you should give it some time and then evaluate if it is actually making a difference.
You should ask yourself:
Is your team using it? Is it helping? Why or why not? Do you want to keep spending on it?
These questions will help you measure their usefulness.
For example, tools that check that your teams are moving their cursor around only serve to stress your workers and generate mistrust.
You've hired them, so trust them to get the job done with the right tools at their disposal.