Cold emailing is the bread and butter of any good SDR.
It is getting the name of your company out there to millions of prospects on a daily basis via the written word. With a good approach
, any SDR can see success thanks to their email strategy.
However, outsourced and experienced SDRs will always have a leg up on their in-house peers. Outsourced SDRs are more likely to try their own templates and edit them as they go based on prospect reactions.
In-house SDRs may do so as well, of course, but an outsourced SDR will have more experience and is more likely to start seeing success a lot quicker. They know what might work for what title, and how to best approach them based on research.
Because research and brevity are key when it comes to cold emailing, and without those two prongs, it is easy for cold emailing to fail. Even more so if SDRs do not know how to check for email deliverability.
Outsourced SDRs are experienced in utilizing their research for just the right level of personalization and information to make their email copy interesting and appealing to their prospects, something that in-house SDRs take time to learn. Time which you may not have. Cold Calling Cold calling
is a skill that SDRs learn on the job. They call prospects that have never heard of the company before to see if they are interested in buying or having another call with leadership.
It is as nerve-wracking as it sounds, and there is no quick way to get better at it other than by experience.
Green SDRs will often stick to the script as much as possible, which can prove detrimental to their goals when the prospect does not react as expected.
An outsourced SDR, having more experience under their belt, is a lot more likely to be able to score that sale for you. They are comfortable being on the phone and thinking on their feet. LinkedIn Messaging
The two ways to approach LinkedIn messaging are InMails, or direct messages with connections
The success of InMails depends heavily on the particular industry and the creativity of the writer. Often they are similar to another attempt at an email.
But the lack of connection to the prospect adds another, unwanted barrier.
Instead, direct messages tend to be more successful.
To send a direct message, your prospect has already agreed to connect with you. This means something about your profile or headline has interested them. SDRs can tailor their profiles to ensure that their connection requests are always accepted.
And with direct messages, their email creativity can be taken to the next level. Anything from GIFs
, to memes
or video messages
, can prove successful when messaging prospects directly via social media.
Outsourced SDRs are far more likely to try different approaches based on their experience, whereas in-house SDRs and sales teams are always a lot more hesitant. Social Selling on LinkedIn
Outsourced SDRs do not shy away from posting on LinkedIn to further connect with prospects.
By providing weekly content related to your company, they will be a natural connection for prospects in your industry. Then, through the patient work of responding and reacting to prospect posts, outsourced SDRs will build a relationship with prospects.
When the time comes to pitch, it is not a pitch slap so much as it is a natural continuation of a conversation.
You need only look at the statistics
of salespeople actively social selling on LinkedIn compared to those who do not.