Inbound lead generation
does not mean you have a ready-to-go list of prospects.
Methods like content marketing, email marketing, social media strategies, and PPC
, combined with a good SEO strategy, will generate leads. By creating valuable content, leads will flock to your website and give you their information. It can also happen when people sign up for your newsletter, for free information or tools, download an eBook, or request a demo after watching a webinar.
This information exchange delivers valuable information about your audience if you ask for it in a form. You can get information such as their name, email address, phone number, company, location, and title, among other things.
Your aim has to be to gain trust and start a conversation. Nurturing these leads by providing further information with an email newsletter, warm calling, giving them offers, and researching them is essential to maintain their interest.
And before you even do that, you want to ensure they are worth it. These leads have shown interest, but it's unclear whether they will match your ideal customer profile. The lead qualification
process will filter out those leads who match your ICP and buyer persona from those who don't.
All the information you get from your leads can be used to give them valuable resources to help them see how you can solve their pain points.