Lead follow-up refers to the process of contacting and nurturing potential customers who have shown interest in a product or service but have not yet made a purchase.
It aims to engage with potential customers and move them closer to a sale by providing information, answering questions, and addressing concerns.
Lead follow-up typically involves a series of interactions, such as cold calls
, cold emails
, and social selling on LinkedIn, to build a relationship with the lead and gain their trust. Sales development representatives (SDRs)
use lead follow-up to qualify the lead, determine their needs, and provide personalized solutions to meet those needs.
Effective lead follow-up is essential to a sales team's success as it helps increase conversions, build customer loyalty, and generate referrals.
A follow-up can be done directly as part of the salesperson's email sequence
and will usually be managed by the team's SDRs
. They must understand their target audience when crafting their follow-up messaging because this is where the true opportunity lies.
This is one of our strengths here at SalesPipe: we provide trained and tested SDRs that understand our client's needs and how best to approach their audiences with the right messaging tactics for follow-ups.
For those thinking, okay, following up is important, but how do we follow up with a sales lead
? Take a look at this example below of a successful follow-up: