Companies engage with leads through various sales channels
. While some find email most effective, others prefer prompt phone responses or scheduled appointments. Traditional communication methods may also yield significant results.
Choose the appropriate channel when following up with leads and consider a combination of channels.
For example, combine email and cold call
follow-ups. Create concise and actionable email sequences
and automate them. Pay attention to eye-catching subject lines, as they greatly influence the success of your follow-ups.
For phone call follow-ups, adhere to the rule of three calls and a voicemail. If leads fail to respond, they may not be receptive to this channel or have other reasons. Persistence may become irksome.
Social media can also be a valuable channel for certain businesses and leads. Many sales professionals regularly utilize LinkedIn
Although less common, fax follow-ups may be advantageous, as this channel is less crowded. Some companies, particularly in conservative sectors, still use fax machines.