Sean's approach makes it so good: it's short, to the point, and professional, with some personality to not be stale or boring.
He was thankful and found common ground by mentioning a shared connection from a previous conversation. This creates credibility and invites Tiffany to comment as he asks her to tell him about any challenges she may face. It provides a starting point for him to suggest solutions.
It showcases how LinkedIn prospecting messages can go a long way in creating a sale. These messages are a type of cold outreach
, and LinkedIn is a great place for this as it's strictly designed for business people to interact with each other. This makes your cold outreach somewhat warmer than it would be via other methods such as email or calls.
Although you want to work within the bounds of your comfortability and your creativity, you will find that the best LinkedIn messages to prospects share many of the same attributes.
While there is no exhaustive list of these attributes, as they may vary according to industry and specificity of approach, looking at examples will provide you with a general idea. Brevity, politeness, and connection via personalization are great starting points.
Here's another example of a great cold message from personal experience.
I was talking to my wife one morning about an individual she read about who has a company in the medical-psychology field. Her company gives talks and offers courses to corporations and schools.
During the conversation with my wife, I realized the woman she told me about had a similar background to mine. It seemed like we also shared many of the same views on work and life in general. I decided to look her up on LinkedIn and found out that I was right - so I decided to reach out.
After referencing a piece she had written as the introduction to my cold message, and a little bit about how we're similar, I wrote the following: "I've had the mindset you're talking about for a long time now, and it's refreshing to see someone like you teaching it!!"
The response I received from her said: