Cold calling is a sales technique where a sales representative makes unsolicited phone calls to potential customers who have not expressed any prior interest or contact with the company, but fit the ideal customer profile.
The primary objective of cold calling is to generate leads
, set up appointments, or schedule product demos
. The sales representative initiates the conversation with the prospect, introduces the company and its offerings, and tries to create interest and engagement.
Often it is used to introduce a product or service, schedule an appointment, and gather information. The fact that you can talk one-on-one in real-time with prospects makes cold calling an effective way to reach new customers.
To be successful as an SDR in cold calling, you need to know that the learning process takes time and requires much patience.