Sometimes leads are tired of hearing from BDRs
, we know. And they might have very clear objections to the particular product or service you are trying to introduce to them. Following up on a cold call that was mostly them rejecting what you are offering with a funny meme recognizing it could be a good way to re-direct the conversation into a friendlier territory and change their initial impression.
Another option is when you get a gatekeeper
instead of the specific lead you are after. Gatekeepers refer to anyone that stands between you and the decision-maker
you are after. They might be executive assistants, secretaries, or have any other role that makes them a screen between you and the person you are aiming to contact.
A lot of the time, the decision-maker
trusts their gatekeepers implicitly, and they have been doing it for some time. So you want to also impress them, and stand out from other SDRs who might give up or come across as too pushy. Once again, using a cold calling meme comes in handy in this situation.
For instance, you could send them the meme below in response to an email saying they will be in contact with you: