A freelance cold-calling rep may reach out to you once or twice – if even that – during the entire lead generation process. Often, there is not even a definite outbound process in place. Without a set outbound lead generation process
, you will be left in the dark, lacking information and valuable, real-time insights into whether the target audience that is being pursued is even accurate.
A freelance cold caller cannot provide the insight that deeply analyzes your target market and ideal SaaS buyer persona
. If you hire a freelance calling service, you may have to conduct your own market research to gain insight into who your company should be reaching out to. With this lack of specification and targeting, there is no guarantee that the freelancer will hit their mark.
This makes the quality of the leads questionable.
What do we mean when we talk about lead quality?
When it comes to generating leads, not only is it the quantity that matters but so does the quality. You may hire a cold-calling expert who has generated some leads. However, if those leads don't turn into paying customers and are not part of your ideal customer profile
, the effort is as good as wasted.
This leads to low conversion rates. Essentially, you've wasted time, money, and resources on the startup. It costs you more in the long run as the lead generation process never results in real revenue.
And remember, freelancers, are not affiliated or registered with a company. Naturally, this makes way for a greater chance of scammers and cheaters out there. You may give sensitive or confidential information to the freelance worker. However, there is no guarantee that it won't be tampered with in some way, shape, or form. This puts your data security at risk.
Other risks of working with Fiverr cold calling services include the following: