When looking for an outbound lead generation solution
, companies often opt for the easiest, cheapest, and most time-effective route. After all, the task of reaching out to customers who a) either don't know about your business or b) have shown no interest in engaging with your business and convincing them to buy your products and services is a difficult one. In fact, 63% of sales representatives
say cold calling is what they dislike the most about their job roles.
Not only is the process a difficult one, but it is also tedious and takes a lot of time and effort. When internalizing your outbound processes, you need to hire, train, and retain sales development representatives (SDRs),
which is expensive, both in terms of time and finances.
As a firm, you don't have to hire, fire, and deal with HR departments when using Fiverr. The freelancers on its platform can sell their services to any business at any time and you can hire whichever one you want.
Here's a brief look into the three primary reasons why companies choose to work with Fiverr professionals. Cheaper Price Point
Hiring a cold caller on Fiverr lets companies enjoy cheaper lead generation costs. For instance, if a company in the US sets up cold calling services in-house, it will end up costing them more than simply outsourcing the job to an SDR on Fiverr.
Additionally, the cost of replicating a lead generation program needs a lot more than just people: it also requires tools and technology. They can be physical, such as a headset, or virtual, with a program like AirCall. This is costly. On top of all that, companies also have to worry about overhead costs as well as turnover.
Hence, outsourcing cold calling helps an organization save costs on setting up its own physical call center, spending money on equipment, training, and much more.
With services starting from as low as $5, its price point is ultimately the biggest strength of using Fiverr cold calling. Quick Turnaround Time
Time is money. The last thing a business needs is to waste its time. Whether it's inbound prospecting
or outbound lead generation
, setting up a dedicated team internally takes time.
Add to that the time training takes away from the company's day-to-day activities is another added element of loss. The worst-case scenario is losing sales team members. At that point, the company loses money without any chance of recouping.
When you hire Fiverr cold calling services, you have a sales rep ready to go – no training required. All that is left for them to do is learn about your business and make calls. Simplifying Workload
Many B2B businesses make the mistake of making their internal sales development reps handle sales activities and deliver pitches, too. This turns out to be the perfect recipe for creating burnt-out employees.
The best way to create an effective outbound strategy is by breaking your sales tasks into different teams. For instance, one team would be responsible for setting appointments while the other can be focused on managing the sales pipeline so that reps can concentrate on generating quality leads.
Hiring a freelance cold caller eases up this workload by taking away a chunk of the responsibility. This way, workers of the company are able to do what they do best in their own time.