In order for a BDR to be successful, certain prerequisites are necessary.
Adding a business development representative to your team is an investment in your company's future growth.
If the following requirements are met, the work of the BDR ensures an increase in lead generation.
Simply hiring someone and giving them a PC and a phone is surely not enough.
A BDR needs not only the equipment, which also includes a specific tech stack
, but also training and education opportunities to develop them personally.
In order to guarantee success, optimal working conditions must be defined.
For this, as much information as possible about the customer target group must be given. So that a BDR can effectively generate and qualify leads
. Of course, a BDR also does research to get information about the market and target group.
The internal senior team must also be prepared to work with BDRs. Here, open and fast communication between BDR and the rest of the team is essential.
And always keep in mind: working with BDRs can take a while until the first results will show up, as it will be a lot of trial and error at first.