SDRs, or Sales Development Representatives, are pivotal for SaaS companies that are starting to grow.
A SaaS company will have trouble meeting its revenue targets without a good BDR
. They connect SaaS companies to their clients: they prospect to find leads that match the customer profile that would benefit most from the product, craft the messaging, and receive instant feedback that they can bring back to company leaders.
SDRs are the face of the company to potential customers.
They build your company brand with social media engagement and posts, messaging, and calls. Prospects become familiar with your product and company through your SDRs.
Without a competent SDR, your company won't be able to scale its sales and brand-building efforts correctly and consistently. You'll likely miss out on qualified leads
, have difficulty figuring out your messaging, and build a pipeline much slower than your competitors.
If you truly want your SaaS business to grow, you must invest in a high-quality SDR.
And the most high-quality SDR you can get is an outsourced SDR