Often, outsourcing your sales team is due to one of the four reasons above.
Your company goals need to be met in a particular time frame, so you bring in external experts to help you crush those goals. After all, external, experienced SDRs have a proven faster ramp-up period.
Or, your company is looking to diversify or change things up, and that is the goal. Bringing in someone new is a surefire way to try out different things.
Additionally, if you are thinking about exploring new markets, it is typically a good idea to start with an external team of experts first.
While your internal sales team continues operations as usual, the outsourced team can test the waters for you. Sometimes this means an industry you hadn't considered before, other times it can mean a new country.
With external experts, you can safely test the waters before investing heavily in a fully-fledged team for a venture that might not pan out.
Similarly, testing the waters for a new product, or addition to a product, is something that can be safely done with outsourced SDRs.
Your internal sales team
already has a lot on their plate, so relying on experienced SDRs to try out different approaches to sell a new product helps you iron out your strategy a lot faster via A/B testing. You can then add your internal team back in once the strategy has been worked out.
And finally, it is all about time.
Your company will have different needs at different times.
Three key moments have already been outlined above: growth, expansion, and a new product.
Additionally, the state of your company plays a role.
If you're a start-up that needs to keep a small staff, it makes sense to outsource.
If you're a mid-sized company growing fast, it makes sense to outsource certain tasks to free up more time and resources for your internal employees.
If you're a larger company, it's a good idea to outsource sales when you're doing some testing, as it may not pan out.
What should be noted, is that there is always a benefit to outsourcing.