Sales outsourcing is hiring external experts to take over sales tasks associated with building pipeline.
Most commonly, this involves working with specialized firms such as SalesPipe
to work with external sales development representatives (SDRs)
to help build pipeline in the early stages.
They will often utilize cold approaches such as cold calling, cold emailing, and social selling to establish a rapport and connect with prospects.
These external employees become the face of the company and focus entirely on helping your business grow.
You can also hire SDRs for inbound work
, not just outbound.
This means that you can have someone responsible for responding to all queries
you receive on your landing page, blog, contact form, by phone, email, social media, or similar. They are responsible for qualifying these potential leads and establishing contact to move them further along the pipeline.
Most companies are content with simply hiring external sales teams for this initial part of the process. Some may also wish to introduce external workers for longer, such as training them to hold initial interviews or meetings with potential customers.
This is up to the needs of each company.