The choice between an either in-house or outsourced
SDR and a BDR depends on your company's needs. If you require swift handling of a high volume of inbound leads, an SDR is the recommended option. On the other hand, if your goal is to build meaningful relationships with your ideal clients, a BDR would be the more suitable choice.
It's crucial to acknowledge the significance of both SDRs and BDRs in your company's sales cycle. SDRs play a vital role in qualifying leads accurately before passing them to your Account Executives.
Without SDRs, there would be no assurance that the information provided to your AE
s is correct. Similarly, BDRs excel in converting qualified leads, who may not be familiar with your product(s), into valuable opportunities.
Moreover, it's worth considering that some companies create hybrid roles combining aspects of both SDR and BDR positions.
The complexity of your product and the size of your target audience, among other factors, will influence whether to keep these roles separate or not. Ultimately, the necessity of both roles at different stages of a company's success becomes evident.
Remember, creating a successful sales team requires a balanced integration of SDRs and BDRs, depending on your unique circumstances.