What is an Outsourced Sales Company?

Learn what are outsourced sales companies.
best sales outsourcing companies cover photo
In today's highly competitive business landscape, meeting the demand for products or services can pose a significant challenge. One effective strategy to overcome this hurdle is to consider outsourcing sales.

A sales outsourcing company is a specialized third-party organization that excels in generating leads, qualifying prospects, and closing deals. By outsourcing sales, you can free up your internal sales team to concentrate on other vital aspects of your business, such as product development or customer service.

This article will define what outsourced sales teams are, how they work, and which companies exist in this field.

Outsourced Sales Company - Definition

An outsourced sales company is a third-party company that specializes in generating leads, qualifying prospects, and closing deals.

They have a team of experienced sales professionals who can help you reach your target market and increase your sales.

Outsourced sales companies can provide a variety of services, including:

When a company decides to outsource sales, it hires professionals to do those tasks instead of having employees in-house do them.

When you outsource parts of your sales department, you pay a fixed monthly fee or some negotiated percentage of sales instead of an hourly rate to the third party.

An excellent outsourced sales company understands your business goals and has the experience to assist you in reaching those objectives. They are not brokers nor middlemen that only get a commission from transactions.

What Do Outsourced Sales Teams Do?

what do outsourced sales teams do

Lead Generation

Is the process of identifying and qualifying potential customers for your startup. This can be done through various methods, such as cold calling, cold emailing, and social selling.

Outsourced SDRs can:

  • Identify and qualify leads: Outsourced sales teams can help you identify and qualify leads that are a good fit for your products or services. This can save you time and money, as you won't be wasting resources on leads who are not interested in what you have to offer.

  • Nurture leads: They can help you to nurture leads and move them through your sales pipeline. This can involve sending targeted emails, scheduling appointments, and providing support.

  • Close deals: Outsourced sales teams can help you to close deals and generate revenue. They have the experience and expertise to negotiate contracts and close deals that would be difficult for in-house sales teams to close.

Lead Qualification

Lead qualification is a crucial process in the realm of sales and marketing. It involves evaluating and determining potential customers or leads' interest, fit, and readiness. By thoroughly qualifying leads, businesses can effectively identify and prioritize the prospects most likely to convert into paying customers.

The primary objective of lead qualification is to optimize sales efforts by focusing on leads that have the highest probability of closing a deal. This targeted approach enables sales teams to allocate their time and resources more efficiently, increasing sales efficiency and effectiveness.

When it comes to startups, leveraging outsourced sales teams can be highly advantageous. Not only do these teams bring a data-driven approach to lead qualification, but they also offer complementary expertise. By employing an outsourced sales team, startups can tap into specialized knowledge and experience, providing them with a competitive edge in the lead qualification process.

Outbound Prospecting

Outbound prospecting is a proactive sales strategy employed by companies, where their sales development representatives actively reach out to potential customers or clients. This approach establishes contact with prospects who have not yet indicated direct interest in the company's offerings.

By leveraging the expertise of outsourced Sales Development Representative (SDR) teams in outbound prospecting, startups can gain a significant advantage in their sales process.

With the ability to stay several steps ahead of the competition, outsourced SDR teams bring invaluable insights and industry knowledge that contribute to the overall success of the sales process.

Appointment Setting

Appointment-setting is a crucial and strategic phase in the sales process. This task involves skilled sales development representatives (SDRs) diligently scheduling meetings or calls between potential customers and the account executives (AEs) or sales managers.

The purpose? To explore discussions about the company's products or services and determine whether there is a perfect match for the customer's needs, to go further down the sales funnel and go with a product demo.

Beyond just setting appointments, the primary objective of this intricate process is to engage prospects further, establish trust, and provide social proof. Through effective appointment-setting, businesses can foster and build long-lasting relationships with potential customers, ultimately leading to successful conversions.

Many startups recognize the importance of this critical function and turn to outsourced sales teams. These external experts specialize in appointment-setting and provide valuable assistance, ensuring a seamless and efficient process for startups navigating their growth journey.

3 Reasons to Consider Sales Outsourcing

1- Increases Efficiency

One of the most significant advantages of outsourcing sales is that it greatly increases your efficiency.

By delegating sales responsibilities to external experts, you can save valuable time and resources. You no longer need to allocate time for training and managing employees, as the outsourced team already possesses the necessary skills and expertise.

Additionally, you can free up your schedule from activities such as lead generation, appointment setting, and other sales-related tasks that are now handled by the outsourced professionals. This enables you to focus more on strategic aspects of your business and maximize your overall productivity.

2- Reduces Costs

Another tempting reason to consider outsourcing sales is the potential cost reduction it can offer. By entrusting this crucial function to external experts, businesses can alleviate the duty of in-house sales operations and associated costs.

However, ensuring that the chosen outsourced sales company is the right fit is important. Careful evaluation should be undertaken to ascertain their capabilities in delivering satisfactory results and generating impressive sales figures.

It is worth noting that while hiring someone with a lower hourly rate may appear cost-effective, it could lead to financial loss if their commission rate fails to match or surpass the sales they bring in.

Contrarily, hiring a candidate with a lower commission rate can yield cost reduction when their sales performance outshines the agreed commission structure. Thus, due diligence and a comprehensive understanding of the dynamics between rates, sales performance, and costs are vital considerations in determining the potential benefits of outsourcing sales.

3- Scalability

Scalability is undeniably a pivotal factor in determining the success of any business. In the realm of sales teams, outsourcing can truly be a game-changer. By leveraging the power of outsourcing for your sales team, you open up boundless possibilities and gain the incredible flexibility to effortlessly scale your workforce up or down as per the dynamic needs of your business.

This strategically advantageous move allows for the optimal allocation of resources and ensures the sustenance of a highly responsive and nimble sales operation. Consequently, whether you need rapid expansion during peak seasons or require a reduction in force during slower periods, outsourcing emerges as an invaluable solution that not only affords you adaptive capabilities but also significantly fuels your path toward continued success.

Best B2B Sales Outsourcing Company


  • We are experts in the SaaS space: SalesPipe has a team of experienced sales professionals specializing in the SaaS space. They understand the unique challenges and opportunities of selling SaaS products and services, and we can help you reach your target market and close more deals.

  • We are results-oriented: We have a proven track record of helping startups increase their sales. We will work with you to set clear goals, track your progress, and provide regular performance updates.
  • We are flexible: SalesPipe is flexible and can adapt to your specific needs. We can provide you with a team of SDRs or BDRs, or work with your existing sales team to help you scale your sales operations.

  • We are easy to work with: Our CEO will be your point of contact throughout the process. We are responsive to your needs, and always willing to go the extra mile to help you achieve your goals.

Overall, SalesPipe is a great option for startups looking to outsource their sales operations.

Here are some additional benefits of working with SalesPipe:

  • You will have access to a team of experienced sales professionals who can help you close deals
  • You can focus on your core business activities, such as product development or customer service
  • You will be able to scale your sales operations as your business grows
  • You will be able to save money on sales costs, such as the cost of hiring and training new sales reps


Sales outsourcing is a great option for small business owners who want to grow their business but don't want to take on an in-house sales team.

Outsourced sales teams are efficient, experienced, and highly competitive in their industry.

They know what it takes to make a sale.

They have the tools, experience, and relationships to make it happen.

To make sure you're getting the most out of your outsourced sales team, make sure to choose the right company for your needs.

Check their references, credentials, and methods to ensure they fit your business well. Once you have a sales outsourcing company on board, you can focus on growing your company with less worry.

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