A product demo, short for "product demonstration," is a presentation or showcase of a product's features, functions, and benefits to potential customers, stakeholders, or users. It is a sales technique
that highlights a product's key aspects and value in a real-world context.
A product demo aims to engage the prospect, clearly understand how the product works, and demonstrate its potential to meet their needs or solve their problems.
Product demos can take various forms, including live presentations, videos, interactive simulations, or hands-on experiences. They are commonly used in B2B SaaS, electronics, consumer goods, and more industries. During the demo, the presenter typically guides the prospect through the product's various features and functionalities, highlighting its unique selling points and addressing any potential concerns.