A product demo is vital for B2B SaaS sales because it is the moment to show prospective clients your software up close and personal.
You are no longer relying on blogs offering a description, short cold emails, or phone calls - you can genuinely go deeper and demonstrate how your tool works and what it can do for your prospects in real-time.
Product demos directly demonstrate how your product or service works with real-world examples of the issues your customers want to solve and their associated deliverables. They further personalize your prospect's experience with the company and create a stronger relationship.
They are, of course, an expensive undertaking for any company. Personalization is taken to a new level beyond initial outreach, involving multiple resources and employee time. But they are a worthwhile investment when applied and used correctly:
A product demo is considered the most potent tool in SaaS sales for convincing prospects. SDRs are keen to
qualify leads and get them to this point.