Cold Outreach Guide

Cold emails are effective at selling, but they don't work for everyone.
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Cold outreach has a bad reputation. For some people, it feels like spam mail - but for others, cold email is the best way to get in touch with somebody new because you know they are not expecting your message and are open-minded about who reaches out to them.

Cold emails can have great benefits: If an organization doesn't normally explore different types of offers or services available on the market then this type of marketing will offer that necessary viewpoint!

Why Cold Email Works

According to a HubSpot study, approximately one-third of cold emails are met with neutral or somewhat positive responses from recipients. This is in stark contrast to the 94% highly unfavorable response that telemarketers (another form of outbound marketing) typically receive.

One reason for this success may be due to how receptive end users tend to be when it comes down their inboxes on an email app and seeing something new pop up right away at the top

It's refreshing to see businesses that are looking for new customers. They know the majority of their potential clients won't be interested in them, but they're going to find those who will use what they offer and make a profit on it!

Steps to Not Skimp on When Sending Cold Emails

Cold emails have the potential to be one of the most effective marketing tools; however, they don't work for everyone. There's no guarantee your message will get through and land in an inbox if it doesn't contain these key elements:

  1. Set targets for your cold email outreach campaign and make sure they're measurable.
  2. Gather the relevant data points on your target prospects by identifying and researching them.
  3. Create a personalized cold email copy that will pique your prospects' interest.
  4. Before you send your emails, double-check that everything is in order.
  5. Never undervalue the importance of sending follow-up emails.
  6. Always run split tests and keep track of the findings to make sure you're on the right track.

Cold Outreach Tools:


Cold emailing is a great way to increase your customer base and improve sales. Whether your company doesn't normally explore different types of offers or services available on the market, cold emails can offer that necessary viewpoint. It's time for you to reap those benefits too.

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Post by Lucy Zorrilla.
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