According to a HubSpot study
, approximately one-third of cold emails are met with neutral or somewhat positive responses from recipients. This is in stark contrast to the 94% highly unfavorable response that telemarketers (another form of outbound marketing) typically receive.
One reason for this success may be due to how receptive end users tend to be when it comes down their inboxes on an email app and seeing something new pop up right away at the top
It's refreshing to see businesses that are looking for new customers. They know the majority of their potential clients won't be interested in them, but they're going to find those who will use what they offer and make a profit on it!