Cold outreach is the practice of proactively reaching out to potential customers or prospects who have not expressed prior interest in your product or service.
It involves initiating contact with individuals or businesses through various communication channels, such as cold emails
, cold calls
, social media messages such as LinkedIn
, in-person meetings, or an all-around multi-channel outreach
with the goal of generating new sales opportunities.
Cold outreach is often necessary for SaaS sales because, unlike warm leads or inbound
inquiries, these prospects are not actively seeking a solution and may not even be aware of your product.
The purpose of cold outreach is to create awareness, generate interest, and establish a connection with potential customers, involving personalized and targeted communication strategies to capture the attention of the prospects and encourage them to engage in a conversation about the product's benefits and value proposition.