5 Cold Emailing Mistakes to Avoid in 2021

Avoiding these mistakes will help you book meetings.
5 Cold Emailing Mistakes to Avoid cover photo
Cold email is a great strategy for prospecting. It's all about identifying, making a list, and targeting potential customers who might be interested in what your business has to offer.

To get someone's attention through cold email, you need to know how to write one. This is something that most marketers and sales reps find demanding as they're bombarded with emails from strangers all the time.

The world of SaaS sales is constantly changing, but one thing remains the same: cold emailing can be just as effective as any other strategy that you might use to attract new clients.

This article examines five mistakes SDRs commonly make when sending out a cold email. In the end, you'll know what it takes to land quality leads!

Mistake #1. You Sound Like a Robot

One of the best ways to send a cold email is by maintaining a conversational tone that resonates with the possible pain points of your prospects.

Be friendly and authentic, keeping in mind that you don't need to sound like a professional robot in your emails. Instead, aim to write how you naturally speak.

When crafting your email, try to establish rapport with your prospects. Building a connection can be as simple as finding common ground or mentioning a shared interest. This personal touch helps create a sense of familiarity and makes your email more engaging.

Remember, the goal is to grab the recipient's attention and make them feel valued. Adopting a conversational tone and adding a touch of personalization will make your cold email stand out in the recipient's inbox and increase the chances of a positive response.

Also, adding humor to your cold emails is a great way to sound human.

Mistake #2. You Don't Introduce Yourself

Rather than thinking of a cold email as the opening, think of it as an introduction.

You wouldn't walk into someone's office without saying hello, would you?

The same goes for emails; start by introducing yourself and telling them why they should care about hearing from you in the first place (e.g., I noticed that your company is doing XYZ- need help?).

A cold email should always start engaging on an interpersonal level before exchanging any message. It's important not only to sound human but also to make those reading want to continue reading. Otherwise, it doesn't work well since prospects may become turned away initially.

The subject line is also a way to introduce yourself and the reason you're emailing them. So why not add a bit of humor to the subject line to start out with the right foot and a good mood?

Mistake #3. Not Following Up

You may assume the reason why you had a response to your lead follow-up is that it was masterfully crafted. Or maybe there was something that really stood out.

In most cases though, the true reason for this reaction can be summed up with one word: Timing!

When they received your initial message, distractions were probably preventing them from reacting on time and/or registering what you said. By following up at another point later down the line - and having their full attention - they're able to respond more appropriately and timely, as well as give honest feedback.

Mistake #4. You're Using Spam-Trigger-Words

The email contains spam-trigger-words, which is a sign that the recipient's server will not deliver your message. The consequences of including these words in an email are severe and can result in a one-way ticket to the spam folder!

For more information on how you should avoid using them with people who have never received emails from you, here are some exceptions:

  1. Recipients have whitelisted your email address
  2. You have already exchanged several emails with the address in question
  3. The recipient's email address is part of your company

Mistake #5. You Don't Have a Signature

In cold emailing, the signature has two uses:

  1. This one allows to give a maximum of information about oneself to the interlocutor; this reassures them that you are indeed real and not some scammer
  2. The other function is for algorithms searching through signatures in order to verify legitimacy by looking at how much contact info we're giving out

It's important to remember that your email signature isn't just a line of text.

It is the first impression you make on every person who emails or contacts you, and it's vital for building credibility in business matters. You can also add the following data:

  • Your first and last name
  • Your job title
  • Your company name
  • Your telephone number


Eliminate these five cold emailing mistakes, and you are vastly increasing your chances of getting a conversion from your email sequences.

But remember, regardless of how great you are, people will reject you. It's not them; it's just business!

Keep this in mind: Cold emailing isn't a transactional process. It's not just putting out the masses and hoping for a positive response. You need to shift your mindset from "How do I hit?" to "How do I build relationships?"

Avoid these five mistakes as much as possible, if you want to make meaningful progress with cold emails.

This way, you won't have to grapple with the unknown and can quickly become an expert at cold emailing yourself! Before you start sending out off-the-charts emails remember - Persevere & Be Not Afraid!

So get started building your connections today!
Post by Lucy Zorrilla.