Again, keep it short. Your call to action (CTA) should be just one phrase.
What you want your prospects to do doesn't just have to be a meeting. Of course, this is a possible next step after your cold email or after a follow-up.
However, some people aren't ready yet to hop on a call.
Instead, you can ask for advice or information since it enables the prospect to quickly show off their experience and skills. If you can provide something in exchange, such as benchmarking data, this can be especially effective.
We recommend you do an A/B test with this as well to find out what your ideal customer profile (ICP) prefers.
"Does it make sense to explore how we can [positive-outcome
"Are you open to learning how to get [desired-outcome