A cold email is an unsolicited email sent to a recipient with whom the sender has had no prior contact or relationship. The primary purpose of a cold email is to initiate communication and establish a connection for business or personal reasons.
A cold email is one of several sales channels
through which SDRs reach out to their prospects.
As the word "cold" implies, the prospects are neither familiar with your company nor your products or services. So there was no previous connection between the prospects and your company.
The intention is to educate prospects about how you can solve their pain points by starting a conversation. A cold email is a great way to make people aware of who you are and what you offer.
This type of email is special. Certain characteristics make a cold email outstanding from any other email you are writing or receiving.
One very significant aspect is the size:
It should only include 2 to 6 phrases, counting no more than 200 words. According to the data, 50–125 words is the ideal range.