Popular Sales Enablement Tools You Should Know About

Tools that any sales professional could benefit from using.
sales enablement tools cover photo
Do you want to navigate the sales funnel and reach your customers quickly and successfully? If so, sales enablement tools are indispensable for top-performing startups.

They play a crucial role in driving company sales and enhancing customer experience. By leveraging these sales tools, businesses can effectively equip their sales teams with the necessary resources and strategies to maximize their success.

In this post, we'll explore six popular sales enablement tools that could bring tremendous value to your business.

Read on if you're ready to uncover helpful new ways to optimize customer interactions!

What is Sales Enablement?

Sales enablement is a strategic approach to equipping sales teams with the tools, resources, and information they need to be effective and successful in their roles.

The goal is to improve the productivity and efficiency of salespeople, enhance their selling capabilities, and ultimately drive more revenue for the organization.

As a team leader, you must ensure the SDRs can sell well.

To support this, the marketing department creates content that can be used in sales. These include product presentations, videos, infographics, and more.

These marketing documents, but also the right training or other information essential for a sale, should be available to a salesperson without a lot of chaos - and ideally in a time-saving manner.

This is where sales enablement tools can help. Sales enablement ensures efficient and successful sales operations and can be a competitive advantage.

The tools aim to enable salespeople to optimize sales methods/processes that create the best possible customer experience - for example, by providing salespeople with relevant content to guide a buyer through the buyer's journey successfully.

Why Are Sales Enablement Tools So Important?

The way buyers inform themselves and make decisions has changed. Experience has shown that up to 70% of decision-makers decide on the first customer contact.

This results in a subconscious desire on the part of the buyer for a special purchasing experience.

Typical questions that buyers have already dealt with are:

  • Will the product I buy work the way I need it to?

  • Is it worth the money?

  • Can I get a better price somewhere else?

If your salesperson doesn't know the market, products, and customers correctly, he can't sell the product, and customers bounce.

What Should Sales Tools Do?

Sales enablement platforms promote the alignment of marketing and sales activities. For example, they enable marketing experts to provide sales staff with relevant content so they can better prepare for customer meetings and presentations.

Your sales enablement tool should include the following features to get the most out of your investment.

  1. Customizable content for different sales interactions
  2. User-friendly search functions
  3. Pre-built workflows for sales and marketing
  4. Performance metrics for sales material

Sales enablement tools should relieve sales employees and help them better understand potential customers and products.

Digital coaching and learning modules enable employees to learn the content independently and from any location - saving sales managers time and stress.

In the following, we present you the sales enablement tools with which you can avoid the mentioned problems.

Popular Sales Enablement Tools

1- Showpad (content supply and analysis)

Showpad is an online sales platform with revenue enablement solutions that enables you to meet your modern customers at an eye level. Showpad's features help sales teams to always be optimally prepared, create special buying experiences, and thus generate more revenue for your company.

A typical scenario for Showpad is that a salesperson has his iPad. On his iPad, he can access all the important documents compiled for sale via the app.

A particular advantage of the Showpad system is the usage rates of the documents. Marketing can see how often a document has been used or sent. This allows the team to see what content is working well and, based on this. The content can be improved and created more targeted.

Showpad is one of the most popular sales enablement tools in the world. It offers document management for distribution, even digitally, with additional benefits through monitoring and analysis.

  • dynamic content for different call progressions
  • simple user interface
  • analysis and monitoring functions for sales materials

2- Showell (content management, sales presentations, sharing and analytics)

Showell is an all-in-one sales enablement platform designed to help businesses streamline their sales processes, improve sales and marketing collaboration, and increase overall productivity.


    • Centralize sales content management and allow access by roles or teams.
    • Access sales content anytime, anywhere, with any device – even offline.
    • Easily notify your team when new or updated sales content is available.
    • Easily assemble tailored and professional presentations in just a few minutes.
    • Create a digital sales room for impressive product showcase and impact buyer engagement.
    • Understand what content resonates with the buyer and drives revenue growth.
    • Pricing starts at $0/month per person (free subscription available)

        3- Artesian (market intelligence)

        Artesian gives you access to an extensive database through a convenient user interface, allowing you to discover everything you need to know about a prospect, company, or industry and deliver it to specific audiences.

        Artesian creates lists of leads for you based on extensive data about millions of companies.


        • Reduce research time by filtering for employees, directors, SIC codes, financial and credit data, and export lists for acquisitions
        • Automatic analysis of potential customers and reduced time spent on manual research

        4- Lessonly (sales training)

        Lessonly is a sales training platform that helps you create, store, and distribute training content while tracking key success metrics, such as whether employees attended and engaged with the training.

        Training on selling in a new role or on key personas is critical to onboarding and retaining employees, empowering them to succeed, and motivating them with more commissions.


        • Easy digitization of training for sales staff.
        • Participation and activity reports.
        • A solid knowledge base for new employees and existing employees.

        5- Outreach (sales emails)

        Outreach is used for sales automation with call intelligence, buyer sentiment analysis, team performance reporting, and more. With Outreach, you can create email sequences for sales. This allows your team to automate manual workaround emails.


        • Automatic reminder for follow-up emails after a customer interaction.
        • Notification to send the right content to the right customer.
        • High productivity.

        6- DocSend (contract management)

        DocSend is a contract management tool for sales support materials. It helps salespeople view and organizes settlement sheets, white papers, and other content needed to close deals. As documents are distributed through an app, you can use DocSend's analytics to organize content and make optimizations.


        • Digital access to important contract documents.
        • High-security standards.
        • Good overview and organization of documents.

        7- Hunter (cold email automation)

        hunter io
        Hunter is an all-in-one cold email tool that helps you find and verify email addresses, craft personalized email sequences, manage lead lists, lead conversations from a unified inbox, and track the performance of your campaigns. With Hunter, you can scale your email outreach without losing the personalization touch.


        • Users can send unlimited campaigns from a free account
        • Chrome extension and Google Sheets Add-on
        • Integrations with popular CRMs and Zapier
        • High deliverability due to advanced email verification feature

        8- Floik (product showcases)

        Floik is a versatile tool for making interactive sales enablement content effortlessly. You can create an interactive product demo or make a personalized outreach video. The tool gives you the option to generate AI voiceover in 20+ languages to reach prospects anywhere.

        You can also make step-by-step guides or SOPs to train your sales reps. What's more, once you've created different content assets, it's easy to curate everything in one place and share with your audience using a link.


        • Customize content with advanced editing capabilities
        • Link multiple resources in a single showcase with smart CTA
        • Bring your entire team to a shared space and work collaboratively
        • Leverage custom branding to make all assets on-brand with your domain link

        Are You Already Using Sales Enablement Tools?

        Maybe one of the presented tools offers the solution for your challenges in the sales process.

        In any case, it is worth considering investing in a suitable sales enablement tool to increase the efficiency of sales processes and at the same time increase employee satisfaction.

        After all, if the sales department has the backup it needs, it can concentrate more on its actual task: selling.
        Guest post by Carina Geueke of empower.
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