Sales enablement is a strategic approach to equipping sales teams with the tools, resources, and information they need to be effective and successful in their roles.
The goal is to improve the productivity and efficiency of salespeople, enhance their selling capabilities, and ultimately drive more revenue for the organization.
As a team leader, you must ensure the SDRs
can sell well.
To support this, the marketing department creates content that can be used in sales. These include product presentations, videos, infographics, and more.
These marketing documents, but also the right training or other information essential for a sale, should be available to a salesperson without a lot of chaos - and ideally in a time-saving manner.
This is where sales enablement tools
can help. Sales enablement ensures efficient and successful sales operations and can be a competitive advantage.
The tools aim to enable salespeople to optimize sales methods/processes
that create the best possible customer experience - for example, by providing salespeople with relevant content to guide a buyer through the buyer's journey