An Outbound Calling Service is a type of call service that involves making outgoing calls to customers, prospects, or clients on behalf of a business or organization. It is a proactive approach to reach out to potential customers, follow up on leads, conduct market research, gather feedback, or deliver important messages.Outbound lead generation
is when a company shares messaging of its products or services to its ideal customer profile
. This occurs regardless of whether the prospect is interested in the company.
In contrast to inbound prospecting strategies
, outbound lead generation requires considerable effort and perseverance.
One important aspect of the outbound process is making calls to initiate contact with individuals that fit their ideal customer profile (ICP) to generate interest in the business. As old school as this method sounds, about 70% of salespeople
still connect with prospects over the phone.
But making outbound calls that produce results requires talented marketing and sales teams
that work together. It also requires companies willing to make a considerable monetary investment in hiring, training, and retaining salespersons.
This is where outbound calling services come in.
Companies can outsource outbound prospecting to save overhead costs associated with setting up an internal team.
An outbound calling service is one in which SDRs and BDRs
make outbound calls to existing and potential customers on behalf of a business. They do this to promote said company's products or services and convince people to engage with them.
The sales outsorucing company
providing outbound calling services uses distinct metrics and data to measure the success of its salespersons and experts. These metrics include anything from cost per call to total calls to revenue earned. They will always keep track.
This differs from an inbound prospecting service, where they use other sales metrics
Using their expertise, outbound calling companies increase a business's sales by following up with prospective clients
, testing untapped markets, and developing good customer relationships – all of which combine to make your business successful.