An outsourced Sales Development Representative (SDR) is a sales professional who works for a third-party company or service provider and generates and qualifies leads for another company or startup.
The primary function of an SDR is to identify potential customers or clients who may be interested in a product or service offered by the client company. Once potential leads are qualified
, they are handed off to the client's sales team for further engagement and conversion.
In addition to all of these daily tasks, they also perform research, receive and send feedback, and are instrumental in raising the brand awareness of you and your company.
The difference is that they do it all without needing an extensive and long hiring process!
An outsourced SDR
from a company is typically part of a monthly payment plan: they get paid by their company. This means that you do not have to account for additional costs and that your SDR can be from anywhere in the world.
As they usually work remotely
, outsourced SDRs generally keep clients updated via email, notifying them of meetings, and having weekly check-in calls.
Their flexibility is key to their success. Outsourced SDRs are able to try out new strategies constantly, offering immediate feedback to the client regarding the reception of their company. They can leverage social media, try different scripts for cold outreach
, and instantly pivot or shift their approach.
They are masters of their craft and unafraid to try different things. An in-house hire will typically second-guess and feel as if they need to run everything by a superior first.
Not so your outsourced talent.
But if you're not sure yet, here are some more reasons to consider outsourcing your sales talent right now.