A remote sales development representative, or remote SDR
, is in these same positions but executes their tasks remotely.
They prospect, cold call
, cold email
, or social sell your product or service according to an established ideal customer profile
. They do it from anywhere and everywhere.
Remote means that the salesperson representing your company may never step into any company building, only show up at retreats, or go in a few times a week or month. In sales, anything is possible.
It is worth noting that most sales roles usually involve some level of travel to meet with clients. This is still happening today, of course, but it's become even more selective than before, and a remote SDR can cover more ground online in a day than any salesperson driving around knocking on doors.
Remote SDRs might work the company hours, the equivalent in their time zone, or asynchronously depending on what works best for the industry and needs of the company they represent. By being remote, they can have some leeway.
Because it is remote, written and verbal communication is key.
The weekly call is a remote work best practice we follow here at SalesPipe.
Whoever the SDR's manager is should have weekly calls with the SDR to go over current strategy and campaigns, what is working or not working, try to understand why it is working or not working, keep tabs on the customer profile to see if it needs to be altered, or anything else that would require a quick chat.
In addition to this, setting up easily traceable KPIs, or key performance indicators
, that can be quickly assessed during the call should be established. For SDRs, this can be anything from demos booked to new LinkedIn contacts, depending on the approach they are taking.
Another recommended step with a remote SDR is keeping written track of all communications via call. Whether this is an open doc with notes for each meeting or emails sent after each meeting with the key points, it holds the SDR and supervisor accountable. Especially since they do not see each other every day.