Cold Calling as a Service (CCaaS) is a business model or service offered by third-party companies to handle cold calling on behalf of other businesses. Instead of a company managing its own cold calling campaigns, it outsources this task to a specialized CCaaS provider.
Unlike warm calling, which involves contacting leads based on a previous relationship, cold calling entails contacting prospects with no prior relationship to increase lead generation
and appointment setting. Cold calling requires a special type of salesperson, and specialized services can provide you with SDRs
that are already experts in the art of cold sales.
Outsourcing cold calling thus provides businesses with expertise and saves money.
When a business outsources its cold calling function, it typically hires a third partner outside of its company activities to target new clients to sell its products or services. The service provider sets up a dedicated team of BDRs
who will cold call prospects on your business's behalf.
Your outsourced team can use any of your existing cold-call scripts
or create a new one, depending on your preference. They can also provide services like lead generation or appointment setting. A calling service will also be able to help your company to increase sales by interacting with new and current customers, getting your name out there, and providing you instant feedback.
Businesses outsource cold calling to improve the efficiency of their sales funnel
, allowing them to focus on what they do best.