Having a mobile-friendly web page is highly important because more and more people are using mobile devices to browse the internet.
With a mobile-friendly website, you can reach more users on a variety of devices. Also, it helps in raising the rank of your website in search engines.
DemandGenration found out:
- 91% of B2B buyer searches occur on a mobile device.
- 74% of B2B buyers research half or more of their purchases online before making a decision.
With that in mind, having a higher rating can help your website receive much more organic traffic.
Long-term inbound lead generation is made possible by increased organic traffic without expending excessive resources or labor.
Also, having a mobile-friendly website increases the efficiency of lead magnets. By providing their contact information
via a form, which is typically featured, visitors might receive material or incentives.
When a consumer tries to access your desktop site on a mobile device, the lead magnets might not display correctly. By making your site mobile-friendly, you can make them persistent and noticeable.