After looking at various opportunities or deals that could be a solution, the buyer starts to engage with content, for example, on social media or on companies websites.
When a buyer is in the consideration stage, a salesperson must know the potential solutions they may be considering and the benefits and disadvantages they will weigh.
As an SDR, you should also know how your offer distinguishes you from competitors.
When you connect with buyers, having this knowledge makes it simpler for you to deliver a value proposition, which is part of the last stage.
Magnificent for the consideration stage is inbound lead generation.
Inbound lead generation turns strangers into leads and is important for the inbound sales team later.
Usually, the marketing department is responsible for inbound lead generation
. However, the sales and marketing teams should work together closely to create tailored content for the ideal customer.
The generated leads can be divided into three different categories: