Social selling is the process through which businesses find and engage with prospects via social media channels. Companies can nurture their prospects into qualified leads
by answering questions, joining conversations, sharing valuable content, or responding to content posts.
For B2B lead generation, social selling has become one of the most successful tactics in recent years.
Alongside Facebook and Twitter, LinkedIn is one of the spaces where salespeople have been the most successful.
The average response rate to Linkedin messages is 85%
, three times greater than the response rate for traditional email.
In other words, LinkedIn is booming, and every B2B sales
team should pay attention to it if they want to generate leads.
Cold messaging became a popular tactic for salespeople to do their outreach through these social media channels.
Writing a cold message is similar to writing a cold email.
It has to be personalized, short, and to the point.
Prospecting and sending cold messages on LinkedIn can be difficult if you're unsure how to do it properly.