An outsourced SDR, or Outsourced Sales Development Representative, refers to a business practice where a company hires an external service provider or agency to handle its sales development activities.
Instead of building an in-house team of SDRs, the company contracts with a specialized agency that specializes in lead generation and prospecting.
Outsourced SDRs are brought to businesses looking to grow fast, efficiently, and within a specific budget and time frame.
They are sales professionals with ample experience in sales enablement and business development at the top of the funnel
. Outsourced SDRs are experts at what they do: help clients generate demand and capture that demand correctly.
They can do both inbound and outbound sales processes
, maintain clean CRMs, hold qualifying calls, and more. And they do not cost the same as hiring on an in-house SDR that takes time to hire for and then effectively ramps up.
Outsourced SDRs are always ready to go and can quickly execute the tasks these businesses need to accomplish scaling your strategy correctly.
They take over various manual and automated tasks, freeing up time for business leaders to dedicate their time to more critical tasks and pursuits.
In addition to the above, outsourced SDRs:
- Provide insight into messaging and targeting.
- Get direct feedback from potential clients.
- Move prospects down the pipeline.
- Help build and establish brand reputation and recognition.
- Help you experiment with different types of messaging, customer profiles, and markets without leading to negative blowback.
All-size companies can benefit from working with an outsourced SDR, as they dedicate themselves 100% to their sales-related tasks and will not be asked to contribute to other tasks or departments.
For small-size companies, the correct outsourced SDR can be their one-person army to grow their business. Mid-size companies can have someone fully dedicated to earlier stages in the sales funnel as they focus exclusively on market research and positioning. Larger companies can benefit from outsourcing some SDR work when exploring and experimenting with new markets or products.