SDR as a Service vs Outsourced SDR

What's the difference?
sdr as a service outsourced sdr cover photo
If you're reading this article, you've probably heard the terms SDR as a Service and Outsourced SDR in the past.

You might even be looking into hiring this type of SDR but are confused about where to start.

In this article, we'll provide a quick overview so you know what you're getting into.

Read on!

What is SDR as a Service?

Much like SaaS (Software as a Service), SDR as a Service serves to provide companies with a subscription-based service in the form of an employee. Typically such firms will ask for a monthly fee to keep the SDR on. Companies using SDR as a Service can bow out anytime, pause for a time, or even hire more SDRs.

While there might not be a specific "SDR as a Service" concept, companies may leverage different services and software solutions to enhance the performance and productivity of their SDR teams.

Typically, SDRs work within a company's sales and marketing department to identify and engage with potential customers, conduct outbound prospecting activities, and schedule appointments or demos for the sales team. Their main objective is to generate qualified leads and opportunities for the sales team to pursue.

However, it's important to note that various software tools and technologies are available to support SDRs in their role. These tools can include customer relationship management (CRM) software, email automation platforms, lead generation tools, and sales enablement platforms. These tools help streamline and automate various aspects of the SDR workflow, enabling them to work more efficiently and effectively.

It is an easy, quick solution for companies looking to grow their business without breaking the bank.

Companies such as SalesPipe offer this service to different types of businesses because we know how important it is for companies to grow quickly and effectively without overspending unnecessarily.

What is an Outsourced SDR?

An outsourced SDR, or Outsourced Sales Development Representative, refers to a business practice where a company hires an external service provider or agency to handle its sales development activities.

Instead of building an in-house team of SDRs, the company contracts with a specialized agency that specializes in lead generation and prospecting.

Outsourced SDRs are brought to businesses looking to grow fast, efficiently, and within a specific budget and time frame.

They are sales professionals with ample experience in sales enablement and business development at the top of the funnel. Outsourced SDRs are experts at what they do: help clients generate demand and capture that demand correctly.

They can do both inbound and outbound sales processes, maintain clean CRMs, hold qualifying calls, and more. And they do not cost the same as hiring on an in-house SDR that takes time to hire for and then effectively ramps up.

Outsourced SDRs are always ready to go and can quickly execute the tasks these businesses need to accomplish scaling your strategy correctly.

They take over various manual and automated tasks, freeing up time for business leaders to dedicate their time to more critical tasks and pursuits.

In addition to the above, outsourced SDRs:

  • Provide insight into messaging and targeting.
  • Get direct feedback from potential clients.
  • Move prospects down the pipeline.
  • Help build and establish brand reputation and recognition.
  • Help you experiment with different types of messaging, customer profiles, and markets without leading to negative blowback.
All-size companies can benefit from working with an outsourced SDR, as they dedicate themselves 100% to their sales-related tasks and will not be asked to contribute to other tasks or departments.

For small-size companies, the correct outsourced SDR can be their one-person army to grow their business. Mid-size companies can have someone fully dedicated to earlier stages in the sales funnel as they focus exclusively on market research and positioning. Larger companies can benefit from outsourcing some SDR work when exploring and experimenting with new markets or products.

Then… What's the Difference?

There is no real difference between SDR as a Service and Outsourced SDR.

If they sound incredibly similar, that's because they're essentially the same thing.

SDR as a Service places the focus on the firm facilitating the relationship, while Outsourced SDR refers to the individual contributor. But they are the exact same thing.

When looking to grow and diversify your sales team, bringing on a professional with experience working with multiple sales enablement tools, markets, and industries, is a great idea.

Whether you search for SDR as a Service or Outsourced SDR, you will find what you're looking for. Other keywords to keep in mind are SDR outsourcing company, sales outsourcing company, sales services outsourcing, outsourced sales services, and any combination of these will work.

And always remember to work with the right company.

Learn about their clients, expertise, nationality, and payment terms upfront, so you both know what you're getting into and if it's a good fit. The more transparent and flexible everything is, the better for everyone and the more likely you are to see success.


If you want to get the most out of your sales pipeline and process as possible or experiment in any way, you need to work with an outsourced SDR.

They will be able to adapt to your needs and provide you with new ideas and insights for you to strategize and course correct as needed. Their training will be minimal compared to an in-house hire, and they will be a lot better for your wallet as well - the time and money spent on the hiring process itself will be incredibly draining when done in-house.

Save yourself time, money, and hassle by working with an experienced, outsourced SDR from an SDR as a Service firm.

For the best outsourced SDRs available in the market right now, get in touch with our team and we'll find you your best match.
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