Outbound lead generation is a proactive strategy employed by companies to identify, engage, and develop potential customers by initiating direct outreach. It involves reaching out to prospects who may not have previously shown interest in your products or services.
Through outbound lead generation, businesses can expand their customer base, increase brand visibility, and foster relationships with people and companies that might not have otherwise discovered their solutions. SDRs
must actively seek out potential customers and reach out to them through various sales channels
in order to generate interest and close deals. These channels are mostly cold calling, cold emailing, video messaging, and social selling combined (omnichannel outreach).
Once an outbound sales rep
has identified a lead, they will typically work to qualify the lead
to determine if they are a good fit for the product or service being sold.
This may involve gathering additional information about the lead, such as their budget or if they're the decision maker
, in order to determine whether they are a viable prospect. The representative will then work to engage with the lead and move them through the sales funnel
toward a potential purchase.