SalesPipe hits all the necessary six points pointed out above. We work together with our clients to fully understand their ideal customer profile
and then base our prospecting on that.
With their marketing materials, SalesPipe SDRs are encouraged to get creative and figure out how to approach the messaging. This freedom allows us to experiment with different types of messaging, such as voice or video notes, and to do some A/B testing for the client to see what resonates the most with potential customers.
We work together with our clients to set specific goals based on the current strategy, then together analyze why it is working or not, and adjust accordingly. Due to the fact that we are not directly employed by the client company, we have a lot more flexibility to constantly try different techniques. This includes making the most of LinkedIn for prospecting
. Our clients don't have the time to spend prospecting on the platform, but we dedicate ourselves to doing exactly this, or whatever each client requires.
We are strict about being communicative with our clients in the way that is best for them. Generally, we suggest weekly calls to check in as well as emails and Slack integration if the client requires it. It is very important for us as an external team that we correspond quickly with our clients and specific contacts for meeting handovers.
We also heartily encourage our team members to contribute and grow as part of SalesPipe. Whether that is by taking on more clients, writing blog posts, or contributing to our brand design, we are always happy to invest in our own.
But beyond all this, there are a few additional factors that make SalesPipe stand out. Boutique, specialized service
Our first differentiating factor is that we provide a boutique, specialized service. While some of our competitors have dozens of SDRs available at any given time, SalesPipe is very careful about matching the right SDR to the right client.
This does not mean that only an SDR with a background in that particular client's industry is considered. In fact, we believe that with the right tools, anyone willing to learn and be dedicated can be a very successful SDR for any industry.
It is more about carefully matching personalities, interests, and methodologies. If we do not find the right person already on our team, we go search for them for the specific client.
We all represent SalesPipe, to our clients and their prospective customers, and we want to make sure that the fit is correct. Hence, our more boutique approach to the business. Creativity is encouraged and we go the extra mile
One of my favorite things about working at SalesPipe from the get-go was the encouragement to be creative. Whether it is an email copy or an outreach channel, SalesPipe is a great space to experiment and stretch your creative muscles.
We want all of our SDRs to be able to write good copy and communicate well with their client's ideal customer profiles. This is actively what we are after. SalesPipe provides support, but the day-to-day is up to each individual SDR, and the goal is for each SDR to take over for their client and represent their company.
Each of our SDRs is a mini partnership liaison in this way, providing them a lot more experience than a plain old in-house SDR role. Diversity and worldwide hiring
I've written before about the pros of hiring a remote SDR
. All of our team members are remote SDRs. They are ample proof of how hiring in this way is a great way to secure top talent and cover areas you were unaware of previously.
In this article, I wanted to add that diversity at SalesPipe also extends to the background of the team beyond nationality. As mentioned above, we think anyone can be a great SDR with the right tools and interests. Hence our team is made up of former archaeologists, former public health professionals, former karate champions, and so many more.
Each of us has a particular strength and also cultural background, and when we are all thrown in together like materials to a good stew, the magic happens. You won't find this type of mix in many other sales leads companies. Work-life balance is a priority
It might be cheesy to think of the saying "happy workers results in happy customers," but it is absolutely true. One of SalesPipe's biggest selling points is the importance of work-life balance for each employee.
Being an SDR is hard
work. Most of the time we are told no and we can go a long while without hearing a yes.
This is why mental health is important and why SalesPipe encourages all SDRs to make their work-life balance a priority. Whether that is working while traveling, making use of the unlimited PTO, having fun channels on Slack to share our daily lives, or creating a formalized space to address all doubts, we cover it all.