Personalization is a key part of any successful B2B sales process.
Emails, phone calls, and meeting agendas that are personalized can help build a strong connection with customers, improving both customer satisfaction and the likelihood of a sale.
Personalized emails result in higher open, click-through, and response rates, according to studies.
In addition to increasing engagement, personalizing emails, phone calls, and especially videos will make the recipients feel more directly addressed
, which enhances their likelihood of responding favorably.
To effectively personalize your approach, you need to do your research.
Look for information about the prospect on their company website, LinkedIn profile, or other online sources.
This will help you craft a personalized message that speaks directly to their needs. However, avoid being too familiar or presumptuous, as this can come across as insincere or pushy.
To personalize at scale, there are a bunch of tools such as Lavender, Gong LeadIQ etc. to gain valuable data about your prospects.