Cold calling is a sales technique in which a salesperson contacts potential customers (prospects) who have not expressed a prior interest in the product or service offered.
It aims to generate new business by reaching a target audience that matches the customer profile of your company's product or service.
Often it is used to introduce a product or service, schedule an appointment, and gather information. The fact that you can talk one on one in real-time with prospects is what makes cold calling an effective way to reach new customers
To be successful as an SDR in cold calling, you need to know that the learning process takes time and requires much patience.