There are many ways to build a successful B2B list, and the best companies find new and exciting ways to do just that. If the idea is to attract targeted and qualified leads, what better way than to bring people to your business because you showed them how good you are and what you can do for them?
Deloitte is a great example. Among the so-called 'Big Four' of the accounting industry, they offer countless professional services, such as consulting, auditing, and legal assistance, amongst others, to clients worldwide.
Deloitte put together an educational content hub called Deloitte Insights
for each industry and topic they work in. This hub provides videos, in-depth reports, podcasts, articles, and more. The content is researched-based, with insights to help people and organizations reach their full potential. Deloitte's website now attracts close to ten million monthly visits, with popular business media personalities and companies regularly citing and backlinking their content.
It's easy to see in hindsight that this was a very good idea. You don't need hindsight, though to start thinking outside the box and allowing yourself to get creative.
Not only will your prospects be much more inclined to become customers, but your current customers will also take pride that they are partnered with such creative business people.